Scientific Games and the AppsFlyer analytics platform have partnered with a focus on enhancing punter acquisition for US lotteries. This initiative aims to optimise digital advertising campaigns by using data from diverse online traffic sources like search engines, social networks, and mobile applications.
Details of the Collaboration
The partnership, made possible by the SG Digital Academy initiative, will last for 6 months. It aims to give state lotteries valuable insights into their promotion efforts.
AppsFlyer enhances player acquisition with real-time campaign reviews and detailed user behaviour analytics. Participating lotteries will gain a holistic view of consumer insights across platforms like Google, Facebook, and Instagram to increase punter engagement.
AppsFlyer collaborates with renowned companies such as:
- Etsy;
- HBO;
- Walmart, and others.
The cooperation supports prudent growth and revenue maximisation for lottery programs. The companies work together to improve targeted marketing strategies and improve the overall gambler experience.
VP of Digital Growth at Scientific Games highlights the need for lotteries to optimise budgets and understand consumer journeys for effective advertising. Due to SG's agreement with AppsFlyer, partner operators can make analytics-based choices to expand their player base.
Collaborating with Scientific Games can boost your brand's visibility and lead to lasting success, all while supporting vital programs. For top-tier gambling software, featuring captivating slot machines, reach out to the expert managers at Casino Market.
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