The French state operator La Française des Jeux (FDJ) and the Scientific Games (SG) gambling developer have launched an innovative lottery program iDecide.
The Essence of the Software Solution
Here are some facts about the new product:
- iDecide was created for scratch card fans.
- An interesting feature of the solution is the interaction of land-based and internet gambling formats.
- When buying a real lottery ticket, a punter can scan the QR code to continue playing on the Web.
- Such an approach will let the operator popularise digital solutions and, at the same time, maintain public interest in land-based establishments. This will allow players to get previously unexplored gaming impressions.
The Comments from Developers
According to Xavier Etienne, FDJ’s representative, iDecide is a unique product that has no analogues. The operator plans to launch lottery ticket realisation throughout France at more than 30,000 points of sale. Participants will be offered three variations of the game.
Jeff Martineck, one of the leaders of sweepstakes software development at SG, noted that iDecide allows consumers to choose the optimal format. As for operators, this is a good opportunity to maximise their revenues by attracting the attention of both offline and online audiences.
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