Scientific Games and Medallia made an official announcement highlighting the achievements throughout the first year of collaboration. Trying to improve personal experiences in iLottery content, they managed to reach a certain level of success.
Agreement Details
The developer of digital entertainment products, Scientific Games, introduced user interaction channels to boost online involvement. Those were integrated into lottery brands across several US states. It now has business relations with 30+ operators by supporting them with CRM, loyalty schemes, mobile apps, and other services.
Using Medallia’s technology provided a solid modification of corporate research capabilities. The company, specialising in user experience management, deployed AI solutions and maintained its corporate intelligence and customer analysis for lottery brands. The ultimate insights into individual digital behaviours make gameplay more customised.
In the recent statement, the companies mentioned the positive aspects of their cooperation. They paid attention to the data research and analysis.
Let us see what perks can be pulled out from the collaboration:
- figuring out how punters navigate the lottery;
- giving strategic insights into game optimisation;
- helping lotto brands build a stable group of promoters, enhancing the digital value of the wallet.
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