Scientific Games, an influential gambling company, has expanded its horizons by releasing a fresh AR product together with Fremantle. The new partner holds the licence of the Don Clemente LOTERIA group.
Scientific Games Activity
The developer worked hard to present a modern AR experience, which could suit punters that like:
- land-based games from the group or its partner;
- online entertainment that can be accessed through a mobile application.
The collaborators have made a playing scheme that includes:
- a physical scratch-card game;
- its AR extension;
- a mobile application.
For the past couple of years, SG has been doing all the necessary research for the advancement of a new release. The company studied player preferences and looked for a perfect collaborator, eventually choosing LOTERIA to join forces in creating a breakthrough AR technology.
Comments from Scientific Games
The SG representative Amy Bergette talked about how augmented-reality technologies are popular and widespread among players, including those who enjoy lotteries. In her words, the past years have been formative for this sector, and the companies tried out new things with AR. Nowadays this technology has already established itself and is available to a lot of people, who are prepared to use all its benefits.
The executive spoke highly of the company’s animators, who have worked their magic in augmented reality. The environment combines classic bingo entertainment with advanced mechanics. Ms Bergette said that she considers this product to be competitive on the market, and mentioned that this is only the start of all the amazing things that the enterprise can do.
Another high-ranking official from SG, John Schulz, said that the strategic plan of the group was joining the physical copy of the game with the digitalised AR adventure. The interests of players were taken into account. The firm is bringing them an exciting journey that also demonstrates the SG products from the best side.
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