The Scientific Games (SG) gaming provider has presented Players' Club Rewards, a fresh program for gamblers. The solution was created specifically for the South Carolina Education Lottery's needs (SCEL).
About the New Product
The recently launched development has fascinating functionality. For instance, thanks to it, gamers can enjoy draw and instant tickets with a chance to obtain money or other types of rewards.
The supplier added the following business elements:
- CRM services;
- BI instruments.
The reward project is available on the Web and via the mobile application. The program’s participants can gain SCEL Coin to sign in for sweepstakes that are held every week/month, on special terms or with exceptional rewards.
Comments of the Companies' Representatives
The SCEL’s Product Development Director expressed her excitement about presenting the fresh solution. In Ammie Smith's opinion, it allows the audience to have fun and explore new thrilling opportunities. The software offers various types of lottery activities with reward options for various achievements. She also mentioned that the collaboration led to the creation of an exceptional, sales-driving solution with high acquisition and retention rates.
SG’s Digital Engagement Senior Director noted that the development helps the partner to better interact with its client base. According to Amy Warner's statement, CRM and other incorporated offerings will benefit the operator a lot. The expert also emphasised they presented the 1st such project back in 2009 and continued with its improvement throughout the years.
In this field, the provider’s goals are as follows:
- ensure easy and convenient interaction with games;
- generate unique prize offerings for different audiences;
- guarantee the availability of diverse rewarding options, etc.
Such solutions can improve the players' loyalty and positively impact the businesses' marketing and financial results.
At the Casino Market aggregator, you can order gambling and management software from SG or other decent developers. We also create content from scratch, considering our customers' wishes.
To enhance your business offering, feel free to contact the studio’s managers.
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