The top software innovator, Scientific Games, extended its long-term alliance with the Ohio Lottery until 2025. Creative brands decided to focus on joint tech projects using modern advancements.
Key Highlights
In 2019, the companies started their collaboration in terms of the Scientific Games Enhanced Partnership that introduced the SCiQ concept to enhance the product offering. This solution serves to collect sales figures and data to help vendors optimise lottery content. Additionally, it encouraged higher profits in the long run.
The recent initiative was meant to cover key areas, such as:
- catalogue administration;
- retail promotion;
- iGaming design;
- data processing, etc.
The tech concept has already been supplied to 800+ local stores. The Scratch-Off inventory has also been boosted during the joint initiatives. As a result, Ohio Lottery’s income jumped from $ 1.6 to $ 2.3 billion in the period of 2019−2023. It also demonstrated an 8.8% annual raise based on weekly sales.
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