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SG and Abacus Work on Improving Lottery Sales at Retail Stores

05 october 2023
Author: James Burton

The companies announced a promising tech partnership for lotteries at offline commercial establishments. Scientific Games (SG) plans to merge the possibilities of its system and Abacus' software. As a result, gamblers will be able to buy sweepstake tickets at self-service points and standard physical counters with cashiers.

Details of the Collaboration

Scientific Games and Abacus: retail lotteries

SCiQ, SG’s ecosystem for ground lotteries, will be supplemented with new components, such as:

  • digital menu panel;
  • cloud programs.

The upgraded solution for conducting retail draws will improve scratch-card entertainment too. Operators will get live data on their commercial results and a higher level of security.

Thanks to the tech collaboration between 2 top brands, partner entrepreneurs are set to attract a wider audience of lotto enthusiasts. Meanwhile, punters will receive more possibilities to enjoy their favourite entertainment. Additionally, community initiatives are also going to benefit from this as more money will be invested in social campaigns.

Comments of the Companies' Representatives

Abacus' Chief Executive Officer mentioned that the agreement helps convey vital developments to operators and their points of sale.

In Simon Butler’s opinion, the deal is beneficial to all market participants:

  • retailers;
  • gamblers;
  • the providers themselves.

The expert is confident that system integrations are going to level up the niche. He also added that cooperating with SG allowed for evolving the sphere with high-tech products.

Scientific’s VP of Retail Solutions expressed enthusiasm about the latest deal. In Michael Martin's words, innovative expansion with the partner positively affects the commercial operations and their convenience in the lotto segment.

Both associates can now improve services for sweepstake brands and help them attract many more players, resulting in solid profits. The specialist also praised the possibilities of his and the partner’s creative teams.

You can order reliable software for online and land-based gambling businesses at the Casino Market aggregator.

Besides SG, we cooperate with many other top developers, such as:

Feel free to contact the studio’s managers and learn a whole list of our partner providers.

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