From September 2nd to 4th, Budapest hosted one of this autumn’s most significant gambling events, the SiGMA East Europe 2024 summit.
Leading regional and international representatives of the gaming industry attended the prestigious conference, which included several exciting discussion panels.
Hungary as a Key Economic Hub: Balazs Kohut’s Thoughts
In the Extraordinary and Plenipotentiary Ambassador's opinion, Central and Eastern Europe (CEE) is the continent’s heart, and Hungary is one of the most promising gambling centres. The country, which connects the Western and Eastern worlds, has created the most favourable conditions for the gaming business.
CEE jurisdictions are experiencing rapid growth in domestic consumption. This tendency opens up enormous prospects for niche companies.
The speaker advised industry corporations to explore local cultural characteristics as deeply as possible to succeed in the region.
The expert is convinced that CEE businesses are based on the following:
- deep human connections;
- flexible public perception.
Both of these factors are as important as the overall economic attractiveness of the European industry.
Increasing Focus on Mobile Entertainment Products
One of the September conference’s essential topics was developing innovative gambling solutions for portable devices. The summit’s organisers invited Google’s CEE Mobile Gaming and Apps Lead to be the main speaker.
In Mariusz Gąsiewski's opinion, the success of a business offer depends on factors such as:
- product quality;
- data processing speed;
- customer involvement level.
If a company is interested in prosperity, it should focus on providing unique experiences to its customers. Gamblers' emotions determine whether they will continue to interact with the application. To win user loyalty, the supplier must offer an exceptional solution that can earn the highest ratings.
Mr Gąsiewski also said that the new trend of the coming years is a massive transition to promotion strategies based on human value.
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