The 4-day SiGMA Central Europe conference took place in Rome from November 2nd to 5th and, according to the organisers, was a resounding success. Casino Market's team has prepared a detailed overview of the summit’s key highlights, emphasising the most important trends and business guidelines.
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Main Focus of the Prestigious Networking Event
The agenda was rich and oriented on topics shaping the regional entertainment segment’s development.
The gathering featured the following:
- political discussions on regulation in local and international markets;
- showcases of the latest content and system solutions for the B2B segment;
- keynotes by authoritative representatives from the sphere;
- amusement program with celebrities and influencers.
The meeting opened with a speech by the European Parliament’s President. In Roberta Metsola's opinion, a more coordinated approach to oversight and the promotion of safe gaming is needed.
She aspires to see the region remain competitive. All market participants must acknowledge that constraints exist. Regulation is crucial for long-term, sustainable growth, but it is unfortunately still fragmented.
One of the key events was a Melbet-supported and Kamaru Usman-led session. The former UFC champion shared his view on discipline and consistency as the driving forces of success.
The athlete believes that the most important thing is to start. When one knows it is time to act but is afraid, fear becomes an insurmountable barrier. Once a person makes the decision, regularity comes to the fore.
The summit attracted many famous sports and gaming figures. There were ambassadors of the following brands:
- 1xBet;
- Spribe;
- Betsson.
The latter group’s CCO had a powerful and informative keynote address. Ronni Hartvig's central emphasis was the importance of business agility and the ability to adapt to growing oversight pressure and new marketing realities.
He noted that media advertising prices continue to rise, and the Cost-Per-Action model is more expensive than ever. Customer behaviour is also changing: audiences are interacting with gambling content in entirely new ways. To remain relevant and competitive, the industry needs to openly and confidently embrace emerging challenges.
iGaming Industry and Media Leaders: Awards
The ceremony took place at Cinecittà Studios and began with a Dario Vero-led live orchestra, performing the «Gladiator» soundtrack. Additionally, the musician Sting delivered a video address, introducing labelled wines to participants. Then, 30 praising titles were presented.
The winners in the B2B and B2C segments included:
- Altenar;
- BetConstruct;
- Riddick Partners;
- Pragmatic Play, etc.
Several auctions took place during this section. In total, €193,800 was raised to support the SiGMA Foundation’s education, healthcare, and community initiatives.
Here are some more outstanding accomplishments:
- Vardges Vardanyan, Digitain’s Founder, was honoured with a special type of accolade from the summit’s organisers.
- Interad AE, a Greece-based company, won the Pitch competition for its unique TOROTIPS platform.
- Vitalentum, which presented innovative image processing technology, received an award for its breakthrough AI-powered solution.
- Fernando Saffores, the Founder of Focus Gaming News, was recognised for his participation in all of SiGMA’s global sessions. The media was also named the best of the year.
The next gambling conference, SiGMA South Asia, will be held in Sri Lanka’s Colombo, from November 30th to December 2nd. It will be the group’s first event in the region. Organisers expect over 5,000 delegates to explore the topics of local legal supervision, e-commerce, and investments.
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