The Star Entertainment Group prolonged their cooperation with Konami Gaming. The prominent resort company aims to work with the software supplier to revolutionise the gambling market.
The Main Points of the Agreement
The Star owns a series of land-based casino venues across Australia. Since 2008, it has been using Konami’s technologies by means of SYNKROS, a progressive management mechanism. The operator has recently expressed its intention to prolong the joined work and advance game offerings at The Star Sydney and other entities.
Both brands have been satisfied with their performance over the last decade. The renewed collaboration can have an even bigger impact on responsible gambling.
The extended partnership plan covers the key products, such as:
- Obligatory card-based play. The innovative strategy will optimise gaming services and improve user retention.
- Cashless betting / Digital wallet. The mechanism will modernise the entertainment sphere by making it safer and easier.
- Strengthened identity management via SYNK Vision. Konami’s AI facial authorisation will enable more customised gambling based on personal interests.
- Digitalisation of current gaming content. The companies will upgrade the products to fulfil the public demands.
The provider is determined to spread its offerings across new regions. The long-lasting alliance will work in accordance with the legal norms in the country. This way, the brands can adapt their strategic approach to the local jurisdiction.
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