The technology continues to develop rapidly and is gradually being implemented in all areas of life. That is why all entrepreneurs should consider applying the tool in their gaming businesses.
Casino Market’s experts will explain how this innovation can be used in the gambling sphere.
AI in the Entertainment Niche
Academically, AI generally means the creation of “smart” software. It is capable of self-learning, quickly processing information, and performing various tasks.
The first use of the tool in gaming dates back to 1962, when a machine competed with the world's best checkers player and won. This was the debut system to gain knowledge directly during the session and develop its abilities based on experience.
Currently, a significant number of concepts have been introduced.
They are generally divided into 2 groups based on the following approaches:
- semiotic;
- biological.
The first category involves copying human thinking, and the second one utilises algorithms that have emerged during the evolution of nature, known as neural networks. They are capable of simulating intelligence.
Scientists have made significant progress in building this sphere. This deep ML is used in the gaming industry. AI software is aimed at combating ludomania, helping retain regular customers, and performing many other tasks.
Practiced Developments
Currently, several interesting and highly useful innovations can be found in the entertainment niche. Recently, BtoBet introduced a unique platform powered by AI. After successful testing, many well-known online casinos have begun to integrate it.
The new portal automatically records all player actions and responds to them. This allows it to identify potential needs, which means this system also helps with audience retention.
The digital resource is tailored for behavioural factors. It analyses social media, mobile apps, and much more, ensuring that even the most demanding users remain satisfied. The owners of such projects gain several undeniable advantages over other operators.
Curiosity and a sense of scientific duty prompted researchers to apply AI to poker. This game has always attracted a lot of attention. It is intriguing due to the way information is presented, the heavy reliance on randomness, and the inability to calculate all possible combinations. Texas Hold'em is considered the most popular variant of this entertainment.
In 2015, the first fully functional program was launched and tested with the help of professional users. The DeepStack system was then created, which played against 33 world-class professionals. The success indicator was 492 mbb/bb. For comparison, experienced gamblers call even 100 mbb/bb quite high.
The Libratus service is considered the most effective AI. It easily won a 20-day tournament against 4 of the world's best poker players.
Recently, developed countries have begun to pay close attention to ludomania. Gambling is being prohibited at the legislative level, which has a negative impact on the development of the casino sector. Research results show that AI can be successfully used to combat gambling addiction.
For example, a group of researchers from City University London has created a unique system that can identify the disease's precursors before they evolve into a serious illness.
Specialists from BetBuddy, a well-known software vendor, were involved in developing this platform. The result was a cutting-edge solution that can monitor user activity. The AI identifies behavioural patterns and reports “boiling points”. Operators can then temporarily block accounts, set limits, etc.
About BetBuddy and BtoBet Portals
They have demonstrated very useful capabilities:
- BtoBet can quickly adapt to the needs and preferences of gamblers;
- BetBuddy focuses on identifying behaviour models and can detect the risk of ludomania.
The Main Things About AI in Online Casinos
Artificial intelligence is being successfully used in many fields. In most cases, it is even impossible to realise what we are dealing with. But today, everything related to computer technology is directly connected to the technology. Its unlimited capabilities far exceed those of the human brain.
It is no surprise that the high-tech iGaming niche has begun actively implementing this new tool. The future is just around the corner.
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