Casino Market prepared a material on the latest tendencies of the entertainment sphere based on the opinion of a recognised expert.
The Betcade company’s CEO, David Chang, discusses the factors that influence the prosperity of the online casino industry.
Being part of the entertainment niche today is incredibly exciting. This is a time of colossal change: competition is higher than ever, and communication with a new generation of consumers with completely different preferences has brought the sector to a critical crossroads.
Innovations can currently be found in all forms of gambling, but let us consider the most significant trends of this year.
Shift to Mobility
Technologies for smartphones and personal gadgets are developing faster than in any other area, as customers have been shown that they can play anywhere and anytime.
By 2018, mobile gaming is expected to account for half of the global online casino industry's revenue.
This is one of the biggest trends today, as even many land-based locations have begun to add digital betting to their product range. It is explained by the following fact: they recognise that their clients may want to place bids not only at the table, but also at the bar and in their hotel rooms.
Growing Importance of Android
This is the best mobile operating system in the world. In the entertainment industry, the frequency of its use is 60/40 compared to iOS, and this superiority is expected to increase. Improvements to gambling solutions for Android will provide an opportunity to offer every casino visitor the best possible experience.
The Resolved Dispute Between Native Apps and HTML5
Speaking about all mobile verticals, we see that players generally prefer unique solutions suitable for a specific OS. This trend has been around for some time and will only continue to spread.
In many ways, HTML5 and hybrid apps were previously a functional necessity due to some significant limitations related to mobile use. However, with these restrictions lifted by new gamblers entering the entertainment market, native applications will now definitely be a higher priority.
A Universal Experience of Using Apps
Consumers want access to casino content anywhere and anytime. They also demand high-quality products and services. Operators will provide them by creating a single app, along with a single account and e-wallet. No matter what devices people use: computer, phone, or tablet.
Smartphones will become a permanent point of access to a universal gaming app. Netflix is ••a prime example of a brand that follows this trend and takes advantage of it, acting in the interest of clients.
Personalisation
Research shows that the more choices consumers have, the more difficult it is to make them. Helping gamblers achieve their goals more effectively is the key to success for modern operators.
Personalisation will help eliminate chaos and focus on fulfilling the needs of each casino visitor, delivering unique impressions and forming a closer connection.
People will be more engaged with an app that meets their preferences. Individualisation also contributes significantly to simplification, a trend that will be mentioned below.
Simplification
In a competitive market, user experience is one of the most important factors for operators to attract attention and build a good reputation. One only needs to recall the enormous success of the Dots minimalistic game to understand the importance of simplification.
It is, first of all, the appearance of the website and its interface. Project owners should not be afraid of modesty. In this case, the smaller and easier, the more successful and profitable.
The Main Things about Key Trends in the iGaming Niche
To scale your entertainment business and expand the target audience, it is important to take into account the latest trends in the industry.
The Casino Market studio can help you launch a profitable online gambling platform, provide assistance with licensing issues, and take care of other aspects.
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