An online casino software producer, Light & Wonder, has been in the iGaming arena for years, but it received a fresh start under Dylan Slaney’s management. Strategy development and insight details will help operators see the progressive nature of the studio and potentially begin a fruitful partnership.
Industry Journey
The fast pace of the gambling sphere corresponds to the Mr Slaney’s breakthrough career:
- executive VP at NYX Gaming Group;
- senior VP of gaming at Scientific Games;
- CEO at Light & Wonder.
A sensible understanding of the sector’s nuances allowed the expert to cover all these positions in just 6 years.
Dylan Slaney managed to work within 3 main directions:
- online casino;
- sports betting;
- lottery entertainment.
Mr Slaney expressed his delight about being in charge of such a renowned brand and impatience to implement fresh changes for the brand’s improvement.
Gambling Adjustments
Since Mr Slaney’s initial industry entry in 2017, the iGaming world has changed substantially. What was inaccessible 6 years ago (i.e. Brazil and US sectors) is now one of the most appealing expansion options. With the appointment to L&W, the CEO continues to stick to the strategy of accommodating activity according to each legal jurisdiction.
This is where complexity arises. The primary target is to ensure the safety of punters, and L&W copes with this excellently. However, overly strict regulative measures push gamblers towards seeking more favourable and often illegal platforms.
Mr Slaney provides excellent reasoning about the importance of balance. Imposing responsible participation in the form of constant affordability inspections may not be the most convenient for users, so sound adjustments are integral.
Light & Wonder’s Growth and Expansion
Mr Slaney’s primary objective as the CEO is to promote the constant growth of the company. Positive changes already implemented have proven to be for the good of the brand.
Scientific Games divisions' revenue growth rate (Q3, 2023):
- L&W — 21%;
- SciPlay — 15%;
- Gaming — 11%.
Dylan Slaney has a lot to do to keep up with fellow divisions. The CEO’s approach to exclusive content and new interactive directions seems to be improving the situation.
Among the newest deals, Spribe and Netflix stand out as the most contributing. The second involved a Squid Game slot, which is the very first licensing agreement of this kind for the streaming service.
Keeping Up with Legal Changes
L&W actively participates in the formation of the UK gaming environment. Among the most prominent achievements is the leading role in the Gambling Commission’s working committee together with Playtech.
The aim was to ensure the efficient creation of innovations for the changing era of UK wagering. Consequently, L&W's Wonder 500 series was created. Mr Slaney indicates a favourable impact and excellent response from the audience towards the introduced playstyle.
Improvements in Meeting the Clients' Expectations
Not only do the iGaming regulations obtain a new look and sense, but user preferences are equally quick to change, becoming more sophisticated and deep. The CEO mentions that engagement and retention are the primary indicators of development. This mainly includes extra features besides the basic interaction itself.
While this is already quite common in other spheres, the positive impact is obvious, so the iGaming sector will employ more of these and seek new strategies. A great example can be seen with the company's subsidiary ELK Studios.
A few years ago, it reached the most profitable period due to the innovative payout mechanic CollectR in the Pirots series. Mr Slaney underlines this instance as the most lucrative launch in the EU due to the fresh feature.
Casino Market keeps a close eye on the progress of Light & Wonder. You can order the provider’s innovative software and find out more news at our client support.
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