Given the global growth of the industry and its popularity among many financial and IT corporations, it will be a great idea to launch an online casino. Even despite the economic crisis caused by COVID-19, the gambling sector has managed not only to maintain profit but also to increase its revenue by 7% in the first months of 2021.
Further in this article, you will find information on how this program works and what benefits it brings to casino owners.
This is a collaboration model where one firm produces goods or services and another one sells them under its brand.
The very concept came from the American music industry. Record companies released vinyl discs without names or logos so that sellers could put their names on them.
The scheme quickly became popular and almost all sectors of commerce, including banking, IT, and iGaming industries have decided to use it.
By purchasing a White Label solution, operators get at their disposal a ready-made platform with a wide variety of content and tools for running their business. To launch it, entrepreneurs need just to create a unique brand and logo.
Responsibility of the provider of such a service:
A buyer performs the following tasks:
Cooperation under the described program comes down to a primary formula: a beginning operator attracts users, and a seller provides them with his services.
To start a casino, it is enough to find a qualified supplier with a good reputation and carefully study the agreement.
Compared to any other way of implementing the gambling project, the White Label model has several advantages:
The process takes a few days. Operators get access to the casino after signing the contract. To get started, you just need to link your domain to the website, create a platform in the corporate style, and set up administration filters.
Now, we would like to compare costs. Buying a licence in a foreign offshore zone can take several months. And in the case of White Label, all software and certification documents are provided as one set.
It is possible to launch a project under the White Label scheme even without attracting credit means. In some cases, operators are offered special conditions with the ability to enter the market without any investments at all ― they just need to pay costs to the seller from the future income.
If initial investments are required, their size will be 10 times less than when you start from scratch.
Most famous brands do not like to cooperate with beginning entrepreneurs or small companies. It is very difficult for an inexperienced casino owner to independently buy ratings-boosting slots and other games.
The White Label model allows you to solve this problem. The seller company can offer the following types of cooperation:
Moreover, operators can ask the parent brand to expand the product range. It is paid separately but it allows them to quickly respond to market trends and changes in the preferences of users.
In the long term, casino owners always win. But at the first stages of work, there is a high probability of exceeding capabilities related to the size of the profit.
The White Label casino scheme guarantees absolute protection against financial losses. In the contract, there is a mandatory clause that states that payments of jackpots and other big winnings are considered the seller's area of responsibility.
Operators only should pay:
The parent company monitors all aspects of the subsidiary's operation and provides comprehensive support on the following issues:
It depends on the policy of the seller company. Some providers offer a free start-up with subsequent payments for the service from future earnings. Others ask for an admission charge.
As a rule, the size of the first payment varies from 1 to 10 thousand dollars. This scheme allows the parent company to peel apart unreliable entrepreneurs.
The price can also be increased if the operator will order the connection of additional services that are not included in the basic package:
Typically, casino owners can count on 40–60% of net receipts (income that they get after the payment of bets and other expenses).
The profit level can vary based on several factors, including:
From the received income, operators pay the following items of expenditure:
When choosing a supplier of gambling projects, it is worth considering the following aspects:
We do not recommend you to cooperate with companies that have been on the market for less than a year. The best option is to work with well-known brands that have gained a good reputation and have experience in both the local market and the international segment.
The contract should clearly state the areas of responsibility of the parties, the list of provided services and options, and their cost.
Any additional services that are not included in the basic package must be additionally negotiated and controlled by a separate clause of the contract.
Moreover, the agreement must contain financial information: the size of royalties, insurance guarantees for the payment of big winnings, etc.
The White Label platform should not only be of the highest quality and functionality but also meet the needs of the audience.
The main gambling trends in 2023
Provision of cryptocurrency payments
The service may include the possibility of working with electronic assets. This solution multiplies sales markets and allows operators to guarantee users the absolute security of transactions
Mobile customer support
More than half of all network traffic is accounted for by mobile users.
The opportunity to work with the mobile segment gives entrepreneurs a whole range of advantages, including access to modern promotional tools and sales of gambling products on the basis of Google Play stores
Traditional fruit-themed slots have long become less in-demand than interactive solutions with interesting plots and skill games where the victory depends not only on luck but also experience and quick reaction of users.
The most popular types of entertainment in 2023:
White Label is a unique cooperation model that is used in almost all areas of offline and online commerce.
We also offer a large selection of traditional services and the latest market innovations:
For all questions, please contact the staff of Casino Market!
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