Aristocrat Interactive, a digital RMG content provider, has announced a new strategic agreement with DirectBe's marketing experts. The signed contract will help the developer spread and solidify its influence in the UK web gaming segment.
Details of the Fruitful Collaboration
The deal includes launching 2 new platforms in Great Britain:
- Betfusion;
- Playwins.
The first project has already been launched, and the second website will be available to local gamblers starting mid-November.
Aristocrat’s White Label branded solution will power both portals. The operators will get the supplier’s sportsbook, user account management, and other modules in a single package. DicertBe will handle the entire process of preparing and deploying the platforms. Meanwhile, the provider will retain control over delivering cutting-edge content to the audience and supporting administrative tools for both brand owners.
The partners also plan to expand beyond the UK and present new portals in other jurisdictions.
Comments on the Recent Agreement
DirectBe’s CEO called the developer a leader in the gambling sector with extensive experience. In Hossein Ebrahimi's opinion, launching 2 promising joint projects at once is an honour. The executive is looking forward to receiving feedback from the audience.
Aristocrat Interactive’s Managing Director of the iGaming White-Label department considers the deal in line with the proprietary values and vision for further expansion in the British market. According to Jonathan Chilton's statement, the corporate team has combined cutting-edge technologies and 1st-class gambling products with DirectBe’s best marketing tools. This merger can guarantee their clients unparalleled experiences.
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