Slotegrator is set to present its latest product advancements at ICE London, scheduled for February 6−8. The company’s Managing Director shared expectations and goals for the expo. Yana Khaidukova also talked about the corporation’s best developments, the use of innovative technologies, market research, and plans for 2024.
ICE London: Slotegrator’s Exhibits and Objectives
The MD said that the event stands out as a prestigious international trade fair for gaming brands. The whole entertainment segment looks forward to gathering on ExCel’s extensive floors and discovering the tone for the business year ahead. Thus, Slotegrator’s team has high hopes for the expo.
The last edition to be held in London before moving to Barcelona promises to welcome over 45,000 guests. This will be a perfect environment to discuss the latest industry news, learn about innovative solutions, initiate the creation of incredible, sector-driving products, etc.
The provider will be showcasing its novelties and bestsellers at stand N6−250. The corporation plans to focus mainly on 2 developments. The 1st one is a turnkey web platform for casinos, which offers highly efficient AI-based modules.
Some of these advanced components:
- Player Segmentation. The revamped instrument ensures better customisation possibilities to stay in touch with the audience.
- Casino Builder. This tool improves the overall user experience and allows managers to completely control the front end of their projects.
- Anti-Fraud. The solution generates a colour-coded scale to reveal current risk levels and help online operators successfully set corresponding parameters.
The 2nd major product to be showcased by the manufacturer at the expo is Telegram Casino. The vendor was the 1st on the market to deliver such a project. It is an unmatched development that allows for entering a new, hybrid niche and attracting younger players.
Ms Khaidukova also listed her company’s main objectives for the event:
- showcasing innovative advancements to the best proprietary solutions;
- presenting reports with analyses of modern iGaming trends and audiences;
- meeting associates and clients from key markets and discussing strategies for 2024.
The Director voiced anticipation for engaging in fascinating and important conversations throughout the exhibition. Her team is ready to demonstrate all the benefits of products and explain how they can help entrepreneurs on the way to success. The expert is very enthusiastic about networking with the segment’s professionals and connecting with customers.
AI-Based Tools in the Provider’s Solutions
The supplier constantly works on improving its offering for operators to make their projects flourish and stand out. The corporation regularly conducts surveys of gambling brands to better understand their requirements and needs. The feedback allows the developer to enhance its products with suitable and in-demand options. AI inclusions are among the most frequent requests.
Slotegrator’s turnkey gaming system is one of the solutions that evolved after gathering the opinions of the studio’s partners and clients. This is how advanced KYC instruments were integrated into the platform.
These tools allow entrepreneurs to:
- generate a blacklist of IP addresses;
- ensure better compliance with local regulations;
- specify the document package needed for ID verification, etc.
Another technology-powered feature within the turnkey offering is Artificial BI. The module is used to deliver important data in real-time and speed up all the major processes within the system. The innovation makes it possible to immediately scan and verify large databases. The procedure does not require manual check-ups so the risk of human error is eliminated.
Here are other benefits of AI-based tools:
- Process automation. The technology allows for optimising the speed and efficiency of various procedures without involving staff. These include registration, collecting information, depositing and withdrawing funds, rewarding bonuses, etc.
- Increased level of security. The instrument is indispensable when it comes to money and data protection during the entertainment process and financial transactions. It becomes easier to combat fraud and follow responsible principles.
- Improved service. AI-based chatbots ensure faster processing of customers' requests with personalised assistance. These communication channels are available 24/7 and can provide players with various tips and content recommendations.
- Marketing optimisation. The technology assists in analysing clients' behaviour and tastes, segmenting the audience, offering individual promos, etc. The whole advertising campaign can be tailored and improved with the use of artificial intelligence.
Given the popularity and high demand for such innovative instruments, the list of their advantages will continue to enlarge in the coming years.
Current Needs of the Industry and Customers
In late 2023, Slotegrator’s team published an analysis of modern online gamers, their habits and preferences. The statistics included opinions and activity dynamics of the company’s partner operators and developers.
Here are some of the study’s main points:
- 37.5% of internet gambling managers agree that the inclusion of NFTs helps a lot with reaching out to new punters.
- 50% of the vendor’s customers consider the implementation of crash games and content with provable fairness essential for attracting younger players.
- 75% of surveyed brands use blockchain in any of its forms while the remaining ¼ is going to implement the technology.
- 75% of respondents recognise the importance of adopting cryptocurrency and delivering mobile formats of entertainment.
- 75% of digital game creators either already have crash entertainment in their catalogues or plan to insert such an option shortly.
- 87.5% of web operators confirm that adding fresh categories of amusement is a great way to acquire new customer groups.
The recent research also demonstrated the players' interest in enjoying gambling via messaging applications. This way, the participants can quickly switch between entertainment and socialising.
Another mainstream segment is AR and VR casino offerings. As these innovative solutions continue to advance, the wagering industry will surely see more futuristic opportunities in the years to come.
Market Trends and Slotegrator’s Plans in 2024
Ms Khaidukova mentioned that the last year was quite eventful in terms of emerging and developing gaming regulations. Those changes highlighted the importance of responsible gambling. The MD admitted that the new standards are stricter and, in some ways, harder to follow. However, they are irreplaceable when it comes to player protection and are crucial for the legal market to flourish.
The expert is confident this trend is about to become even more comprehensive and will spread at an accelerated pace in 2024. The provider plans to contribute to the development of this field through its Slotegrator Academy, a reliable learning source. There will be lots of new case studies and surveys to help operators better navigate the industry and adapt to the latest changes.
The Director also listed other emerging and cementing trends, such as:
- the rise of crash amusement;
- incorporation of VR in cybersports;
- global growth of the bookmaker segment;
- acceptance of mobile entertainment as a standard;
- further application of artificial intelligence, and many more.
The latter is one of the most recognised tendencies, especially when it comes to enhancing security, personalising player experiences and promoting responsible principles. Also, AI delivers valuable market insights, contributes to SEO evolution, analyses affiliate internet traffic, etc. That is why a large number of casino managers and software suppliers frequently resort to this technology.
Talking about Slotegrator’s regions and countries of interest for 2024, Ms Khaidukova highlighted Latin America and Brazil, in particular. She noted that many worldwide companies now pay attention to the area, trying to enter and expand locally. This growing excitement was also caused by the changes in regulation, as many regional states have approved and legalised the gambling sector.
Another important destination for the manufacturer is Asia. The organisation has already started a close investigation of the market’s peculiarities. As a result, a new area-dedicated analysis saw the world recently.
The MD also shared a list of events her corporation is set to attend later in 2024:
- iGB Live;
- SiGMA Eurasia;
- Casino Beats Summit, etc.
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