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How to Open and Manage Online Casinos from Abroad: Expert Advice from Casino Market

05 april 2021
Online casino, Management
Author: James Burton
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Operation in the international legal framework brings a lot of benefits to entrepreneurs, such as a stable growth of internet traffic and profitability of the project, fence-mending with foreign partners, and the ability to polish the operator's image.

Turnkey online casino: international business

Casino Market will be glad to launch and manage a gaming site from abroad. From us, you can buy turnkey online casinos and gambling services for subsequent effective platform management.

Buy a casino

How to Obtain a Licence in a Prestigious Jurisdiction

Licensing is an important step towards the establishment of an international company. An increase in customers and traffic, payment of taxes, and other parameters directly depend on the choice of the jurisdiction.

The Casino Market company provides assistance in licensing gambling projects.

Contact us if you need to:

  • register a legal entity;
  • open an account in a local bank;
  • prepare and send a package of documents to the gambling regulator;
  • draw up a business plan;
  • deal with the certification of games, bonus programs, and identification systems.

The task of casino owners is to choose a country where they will launch a gambling business and distribute the game content.

There are several factors that, according to the opinion of Casino Market experts, should be taken into account while choosing a jurisdiction:

  1. Simple establishment of a casino business. In many countries, there is a simplified registration of a company, payment of taxes, and opening of a bank account. All actions can be taken online without the need to visit the Gambling Commission. The requirements for the size of the authorised capital and reserve fund also affect the launch of a virtual casino. The lower the requested amount, the easier it is to develop a gambling project.
  2. Licensing procedure. Some countries issue permits for several types of gambling at once, which is useful for business scaling. For example, it is possible to simultaneously launch an online casino and a lottery website. An important nuance is the validity period of the licence. In many jurisdictions, this document is issued for 10–15 years.
  3. Tax burden. Payment of fees and deductions “swallows” a huge part of the entrepreneur's budget. In order not to overpay, it is worth paying attention to jurisdictions with minimal taxes. Territories with a progressive system of repayment of deductions where the total amount of taxes does not exceed 4–5% of the operator's net profit can be an excellent choice.
  4. Reputation. Online casinos with licenses obtained in prestigious jurisdictions traditionally attract a wider audience. Users trust such gambling platforms and are not afraid to place bets in real money.

Malta, Gibraltar, Kahnawake, Isle of Man, Curacao, and the UK are the best countries for establishing a casino business, according to Casino Market experts.

Key Aspects of Launching Online Casinos from Abroad

Launching online casinos from abroad

To start a profitable gambling project licensed in a prestigious jurisdiction, operators need to purchase the following solutions:

Casino games

A catalogue of a good casino must contain slot machines, table games, arcades, bingo, keno, and video poker.

As for the distribution regions, it is worth noting that:

  • Sic Bo, baccarat, and Dragon and Tiger are traditionally more popular in Southeast Asia;
  • entertainments based on the skills of gamblers are extremely popular in the USA and Europe.

An excellent choice would be to connect live games that are relevant for all regions

Payment gateway

The optimal solution is to create an international service that is popular with users from different countries. These are Visa, MasterCard, Maestro, PayPal, Neteller, and other financial products.

Due to the popularity of blockchain technology, it is also worth adding such an option as cryptocurrency payments

RAM system

The user account management system includes the following options:

  • selection of the game mode (multiplayer, full-screen, test, energy-saving, automatic, and for real money);
  • setting minimum and maximum bets and the denomination size;
  • selection of language and currency;
  • connection of the loyalty program (jackpot system, free spins, and additional bonuses);
  • the organisation of online campaigns and tournaments.

While choosing a RAM system, it is important to take into account the nuances of legislation in a particular region. In some countries, such as Australia, automatic play and welcome bonuses are strictly prohibited

Marketing tools

Gaming sites are promoted with the use of SEO tools via such popular search engines as Google, Yandex, Yahoo !, and Baidu.

Advertising on many social networks (Facebook or Instagram) requires the acquisition of a written permission from the administration.

It is recommended to post content and targeted links in communities with the largest number of users in the region. In Europe and the United States, this is Twitter, and in Southeast Asia ― WeChat and Weibo

Security service

A good security system performs the following tasks:

  • identifies gamblers when they enter a gaming site and deposit funds;
  • checks the age of players and restricts access to minors;
  • detects fraud and the inappropriate use of bonuses;
  • prevents technical failures and identity theft

Purchase a Turnkey Casino or Implement a Project by Yourself

It is more profitable to buy a ready-made online casino than to independently develop a gambling solution.

Buy a casino

The main advantages of the decision to purchase a turnkey project from Casino Market:

  1. Multi-component structure. The gambling platform includes a catalogue of games, a well-thought-out management system, payment processing, and marketing tools. Casino Market uses certified components with a high level of security.
  2. Several connection options. Entrepreneurs can order a VR casino, a solution for mobile platforms, a bitcoin casino, and a project under the White Label scheme. Each product has its advantages and is targeted at a specific audience and distribution regions.
  3. Possession of a licence. Operators do not need to spend money on the acquisition of a permit or waste time waiting for a positive response from the Gambling Commission. We offer licensed systems for a smooth operation in prestigious jurisdictions.
  4. Reliable software vendors. The gambling portfolio from Casino Market contains hundreds of solutions from Microgaming, Pragmatic Play, Evolution Gaming, Habanero, and other manufacturers. The catalogue of entertainment is constantly updated with the latest releases with the dynamic gameplay.
  5. Interesting in-game tools. Users are offered seasonal missions, multiplayer tournaments, progressive jackpot drawings, and random bonuses.

How to Manage Online Casinos from Abroad

International online casino: management

The profitability of a gambling project depends mostly on effective management.

Its key tasks include:

  1. Technical support. This element includes a timely update of the casino system, debugging, the addition of new functions and games, as well as the integration of payment and advertising tools.
  2. Financial support. The task involves the preparation and delivery of reports to the regulatory bodies, the payment of taxes, and the replenishment of reserve and prize funds.
  3. Legal advice. It is necessary to deal with the conclusion of agreements with contractors ― software vendors, lease providers of Internet hosting and cloud servers, as well as the preparation of documents for certification and licensing.
  4. Customer support. Operators interact with users in matters related to the payment of winnings, the operation of the gaming site, the presentation of new slot machines, the organisation of seasonal special offers, and pre-holiday missions.
  5. Promotional marketing. It is necessary to cooperate with affiliates and opinion leaders, launch direct advertising on social networks and search engines, organise the e-mail newsletter, preparation and posting of information on specialised internet portals.

You can do the work by yourself or outsource management functions to the specialists of Casino Market. The second option is a great way to optimise the expenditures for the maintenance of a gaming site.

It is possible because there is no need to hire personnel, pay wages and social fees, as well as various fines and penalties.

The Main Things about Running an International Gambling Business

Casino Market helps operators to launch and manage online casinos within the international legal framework. We use an integrated approach to business dealing and offer profitable turnkey projects.
  • Licence is the main document that entrepreneurs need to have to work legally. Countries with a loyal tax burden and a simplified procedure for registering a legal entity are the best choice for obtaining a permit. Casino Market offers entrepreneurs to pay attention to Malta, Gibraltar, Panama, the UK, and Curacao.
  • To establish a business, you need to buy or rent a reliable casino system. It should include a wide product range, payment services, and marketing tools. Components can be purchased separately or ordered as a turnkey solution.
  • It is better to outsource the process of managing a gaming site. Our specialists offer technical and legal support, financial consulting, and customer support.

Order a service

To learn more about the specifics of running the casino business from abroad, please contact our managers!

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