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Increasing the Gambling Outreach: Effective Strategy from Casino Market

26 july 2022
Online casino
Author: James Burton
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The success of the wagering business depends on several factors: the quality of gameplay, plot uniqueness, and the presence of generous bonuses. It is also necessary to distribute content in the right way to increase the outreach.

Casino outreach: business strategies

Casino Market offers professional entertainment creation and delivery of services. We operate in many prestigious jurisdictions and supply certified solutions from the best providers.

Order a service

Features of Interaction with Aggregators

Such companies have several important functions:

  1. Collecting content from dozens and hundreds of providers. Distributors update software, publish releases of new games, and install security programs.
  2. Helping studios with entertainment promotion. Many manufacturers outsource advertising. This approach allows operators to free up and save resources.
  3. Diversifying casino games with a lot of useful options. The entrepreneur receives a turnkey gambling project. The solution contains a payment gateway, management and reporting system, partner services, and a catalogue of various entertainment (slot machines, live games, bingo, keno, arcades).
  4. Organising corporate advertising campaigns. Usually, these are programs with built-in jackpots (accumulative or with a fixed prize fund), network missions, and multiplayer tournaments. One-time lotteries with valuable gifts are also held (the prizes include souvenirs, tickets for sporting events, etc).

Benefits of Cooperation with Distributors

The main advantages of working with aggregators include:

Access to prestigious markets

The companies often offer games under their B2B licences. This is a great opportunity for a wagering manufacturer to increase the coverage of casino products by entering new markets.

There is no need to re-issue permission — most aggregators organise distribution under their certification or issue sublicences to operators (such as Malta, Gibraltar and other prestigious jurisdictions)

Flexible terms of interaction

Several cooperation options are available for developers — from specifying a company as a partner to fully integrating solutions into the platform engine.

The entrepreneurs may order additional services such as licensing, marketing promotion, and the joint development of the unique bonus program

Accelerated integration

The signing of contracts between the manufacturer and the operator takes 2–3 weeks approximately. To connect a casino portfolio, businessmen should spend at least another month.

Interaction with distributors is much more efficient — the video game package can be installed in a few hours

Multiple connection options

Most often, companies use a flexible application programming interface (API). The option greatly simplifies the integration of content for both existing and new casino projects.

Connecting video slots is beneficial through SDK plugins. It is possible to set up redirection of internet traffic to the website of the software manufacturer

Good equipment

Distributors offer content installation along with a well-thought-out system. The solution includes tools for making transactions, gambler activity tracking, and generation of reports.

Many suppliers have lighter options in the form of a slot machines package

How the Top Studios Promote Products

Online casino marketing: top aggregators

According to the iGaming Business online report, in 2021, 3.5 thousand entities worked in the gambling industry, including:

  • game studios (28.5% of the total number of market participants, or 1,000 manufacturers);
  • distributors (11.4% — 400 companies);
  • casino operators (60.1% — 3,000 entities).

According to the statistics, there are 2.5 developers and 7.5 operators per aggregator. In practice, the situation is slightly different: the more popular the studio, the more suppliers in the partner network to distribute products.

Let us review the experience of well-known software manufacturers:

Studio

Number of aggregator partners

Microgaming

91

NetEnt

76

Betsoft Gaming

70

Evolution Gaming

69

Playson

62

Pragmatic Play

57

Habanero

56

1x2 Network

44

Play'n GO

44

Ezugi

41

Top developers are not limited to several aggregators but deliver their products through dozens of channels in different jurisdictions. This approach makes their casino content even more recognisable and brings a positive effect on profitability.

Large studios are characterised by a certain interconnection. Mainly, aggregators are interested in hosting games due to the high request for content from producers. Companies themselves decide which distributors to work with by analysing dozens of offers a year.

For instance, Microgaming has experience in collaboration with both small aggregators and large suppliers of casino systems — EveryMatrix, Gamintec, Alea, Aresway SoftSwiss, Iforium and others.

Studio 1x2 Network has diversified its work in several directions at once. The manufacturer produces proprietary solutions and supplies them to 44 aggregators. In addition, 1x2 Network "collects" games from 16 external developers and resells them along with the author's content on its gambling platform.

The experience of Pragmatic Play is also interesting. The company creates unique content and places it along with the offers of other developers in the casino system. In addition, Pragmatic Play cooperates with 57 providers and 540 operators.

Seeking a Reliable Aggregator: the Basic Criteria

Casino software aggregator: selection criteria

Although there are not many distributors on the market, their selection must be approached with all seriousness and knowledge of the matter.

Key parameters to focus on:

  1. Licences and certificates. It is better to choose companies with permits from several prestigious jurisdictions. This will ensure the growth of internet traffic in those regions where the studio's products have not been presented before. All system elements (including payment modules, bonus programs, and gamer identification services) must be certified by independent laboratories.
  2. Work experience. Firms with hundreds of successful transactions traditionally offer the best quality of service. But the operators should not reject the offers of novice aggregators since they often deliver content on favourable terms.
  3. Integration options. The entertainment titles can be delivered as a separate wagering portfolio or together with a turnkey casino platform. Many corporations provide full integration or partnership cooperation.
  4. Payment methods. Usually, aggregators charge a certain percentage of the profits earned through the distribution of games. Some companies receive a fixed amount per month, regardless of the number of products delivered or their profitability.

Cooperation with Casino Market: the Key Advantages

The brand is an experienced vendor of entertainment from well-known software manufacturers. The studio supplies games from the best developers, providing legal, technical and marketing support for wagering projects.

The key benefits of a gambling platform from Casino Market:

  • Several configuration options. We offer ready-made mobile projects, VR and Bitcoin casinos, as well as cooperation under the White Label. The operators may easily connect video games using a flexible API tool.
  • Large choice of entertainment. Casino Market supplies products from Endorphina, Sheriff Gaming, EGT, Habanero, Wazdan and other well-known companies. The catalogue contains slots, bingo, keno, lottery draws, and video poker.
  • High security. The gambling system is reliably protected from external and internal threats.
  • Engaging gaming lobby. The platform contains a huge range of user management tools. The administrators can change the currency and playback language, set the denomination and reel rotation mode, and launch special missions or tournament competitions.
  • Cross-platform environment. The developer adapts the product for all types of devices. The brand’s priority is cross-browser systems with no need to preload content on personal devices.

Clients can rent or buy a system from Casino Market with a good discount by contacting our manager.

Buy in 1 click!

Chief Facts about Game Distribution

Collaboration with aggregators helps to increase the coverage of entertainment and, as a result, the profit of casino operators.

  • The advantages of working with distributors include accelerated integration of products, access to new markets, and a good package of solutions. The titles are delivered along with interesting in-game tools (tournaments, bonuses), which increase brand awareness.
  • To choose a reliable provider, you need to pay attention to the issued licences and experience, security of software components and available installation options.

Casino Market produces custom games using modern tools and technologies.

You can rent content from leading providers in the wagering industry from us. We offer flexible terms and good discounts for regular customers.

Order a service

Start effective game distribution with us.

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