The popular gambling provider has extended its content and tech agreement with the Kentucky Lottery. The updated contract will allow Scientific Games to boost the partner’s user engagement and loyalty rates.
Details of Cooperation
The corporations prolonged their collaboration for 4 more years. The gambling manufacturer will continue to supply digital CRM solutions to the sweepstakes-oriented associate.
Important details about the companies' joint work:
- The lottery organisation launched the supplier’s CRM tool back in 2021.
- Since that time, the operator’s internet sales have grown by 179%.
- Since 1989, Kentucky’s brand has been obtaining SG’s instant games.
- The vendor has added the associate to its Enhanced Partnership network.
The developer’s CRM instruments are incorporated into the Optimove system. This ensures an omnichannel experience, personalised insights, as well as comprehensive data statistics and analytics.
Comments of the Companies' Representatives
The lottery’s Chief Executive Officer mentioned that SG’s tools allow for swift player segmentation, appropriate timely communication and strong connection with customers.
According to Mary Harville, the products cover different areas, such as:
- initial planning;
- essential reports;
- registration aspects;
- post-launch strategies, etc.
The expert praised the partner’s possibilities and the importance of its CRM solutions. The lottery brand has experienced spectacular success thanks to the use of those developments. The specialist hopes to achieve more great results within this agreement, which includes real-time opportunities and new app functions.
SG’s President, responsible for digital and sportsbook operations, voiced his pride regarding the prolonged contract and its new possibilities. In Steve Beason's opinion, working with a quick-pace and multi-channel client base requires a data-based promotion strategy. The proprietary programs for establishing and developing relationships with customers cover these aspects. The tools also allow for better immersing gamblers and driving retention rates.
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