Live games belong to a special type of gambling, which combines all the benefits of real and virtual casinos. Card and board games of ground-based clubs are available to users around the clock. Players are free to communicate with croupiers and other visitors to such websites.
Live dealer casino promotion has its special characteristics. That is why gambling website operators may face many difficulties. The Casino Market team has prepared some tips from live game developers that will be useful to online casino owners.
You can receive counselling, buy a ready-made business, purchase or rent software, and order demo versions of gaming platforms from us.
The Principle of Live Casino Operation
Live dealer game developers equip gaming halls (land-based casinos or special studios) with high-quality video cameras, and professional croupiers conduct sessions there.
Gamers watch the game using their computers or mobile devices and place their bets. Financial services operating in automatic mode are used for payments (the dealer does not have access to money).
If desired, each user can communicate with dealers or his or her rivals in the chat. It is also possible to play at several tables.
Gaming tables are equipped with control units with scanners and sensors. Thanks to this, visitors can see the results of the game and receive messages. In case of a win, the prize is credited to the deposit account of a lucky player automatically.
The work of equipment and software in the studios is controlled and corrected by technical specialists who are monitoring broadcasts from special rooms. Their responsibilities include tracking and collecting statistics about players. This data helps prevent casino fraud.
The Most Popular Entertainments
The list of popular live games include:
- Roulette;
- Blackjack;
- Baccarat;
- Poker;
- Wheel of Fortune.
Almost every live dealer game provider offers several versions of popular entertainments.
Well-known providers have unique products that are in high demand among gamers. For example, Asia Live Tech has released a line of exotic games, including Dragon Tiger, Sic Bo, Fan-Tan. Besides, the Betgames.TV brand has become known as a developer of exciting lottery-based entertainments.
To promote live dealer online casinos successfully and attract as many players as possible, operators should buy content from different providers and propose the best solutions to their target audience.
Promotion of Live Dealer Games: Essential Aspects
Potential customers of live resources differ from the target audience of ordinary online casinos. These gamers do not trust the software and believe that the operators of gambling websites can affect the operation of the slot machines and the results of the game. Such users rely on croupiers and enjoy the illusion of playing in a land-based club.
The promotion of live dealer games implies that the operator will not only add new content to the website’s catalogue but also convey its benefits to the target audience.
Advantages of Live Content
- Users can feel the atmosphere of a land-based casino without leaving their homes.
- The results of the game do not depend on software algorithms. The process is “live”. This is an essential argument for incredulous gamers.
- Any device with access to the Internet is suitable for such games.
- There are no time limits. Broadcasts are conducted around the clock.
- The intervals between rounds let the users feel comfortable when participating in several games at the same time.
The live casino industry is developing rapidly. Therefore, operators of such projects get more possibilities for cross-selling and branding than owners of websites with usual slot machines. This advantage also deserves the attention of businessmen.
Effective Promotion Tools
Such methods have proven themselves well:
- SEO promotion;
- affiliate marketing;
- digital advertising;
- promotion on social networks and blogs.
In addition, it is worth considering a bonus program that will help you retain your regular customers and attract new users.
Operators should use all available marketing tools, analyse the results of campaigns, and choose the most suitable methods for their websites.
Promising Markets
The level of popularity of live casinos varies in different countries. When developing a promotion strategy, businessmen should take into account the mentality of the residents of the prospective regions. Familiarize yourself with the list of the most promising markets.
| Top 5 Promising Markets According to Casino Market | |
| Asian countries | China deserves special attention from operators. Asians are not inclined to trust a random number generator. Moreover, many Chinese people are real conservators. Lots of live game providers are focused on this region. They equip studios in the Philippines (the choice of this territory was dictated by some legislative restrictions) to get traffic from Asian countries, in particular from China. Variations of traditional local games are very popular here. Operators should promote such solutions as Dragon Tiger, Sic Bo, Fan-Tan from Asia Live Tech |
| United Kingdom | Gambling is considered respectable entertainment in this country. The gambling business is legal and well regulated here. Visitors to live casinos have a decent level of income that allows them to make high bets. Live versions of Deal or No Deal and Monopoly by Evolution Gaming are well-known among local gamblers |
| Sweden | NetEnt and Evolution Gaming are headquartered in Sweden. Therefore, the choice of gaming content developers is obvious. Nevertheless, it is difficult to enter this market for a novice live casino operator, since the competition in this business niche is rather high |
| CIS countries | Although gambling is officially banned in many countries of the former Soviet Union, it thrives in the semi-legal sector. Besides, representatives of some states have long been talking about the legislative regulation of the industry (a vivid example is the recent changes in the gaming sector of Ukraine). The live casino segment is just developing here. This is an excellent chance for operators to build a successful business in this area. The most popular products are poker, blackjack, and roulette |
| USA | Some states have a different attitude to gambling. Numerous prohibitions and restrictions apply to the gaming sector here. Therefore, when opening a live casino focused on the USA, take into account the specifics of the legislation of the chosen territories |
Conclusion
The live casino business is a promising sphere of the gambling industry. Its potential continues to grow. Live dealer games are preferred by those gamers who like communication and the unique atmosphere of land-based clubs. These are solvent customers. You can attract them to your website using a competent promotion strategy.
Casino Market is ready to assist you in resolving any issues related to the gambling business. We offer the development of turnkey online casinos, software, and games for sites of any format, consultations, and round-the-clock technical support.
If you are looking for a reliable partner to launch your own project, just contact our manager. We will help you open and promote a successful gambling start-up in any country of the CIS or Europe.
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