3 Oaks Gaming is an ambitious gambling content provider that started its operations in 2021 after rebranding. In just a few years, the studio has achieved huge popularity on the Romanian market and beyond.
Iulian Nedelcu, the company’s Account Manager, explained the reasons for such success and rapid growth. He shared insights about the enterprise’s prospects, optimisation strategies, and key areas for further development.
The spokesman has extensive experience in both land-based and digital casino segments. He has conducted several exclusive cases on player retention and helps create exceptional amusement journeys for the audience.
Specifics of Gambling in Romania
This country is interesting for industry investors due to its continuous growth and strong population involvement. One of the key niche tendencies is a huge demand for high-quality, advanced content.
Romanian gamblers prefer products that combine:
- unique bonuses;
- localised experiences;
- innovative mechanics.
Given its dynamics, this market is quite competitive. The number of brands working here is constantly increasing, which allows for the formation of extensive and sustainable partner networks.
3 Oaks' team focuses on understanding the needs of operators and providing them with customised gaming solutions.
The developer guarantees its clients:
- regular and clear communication;
- maximum technical and relationship transparency;
- flexibility regarding legislative standards and market regulation programs.
Thanks to such a thoughtful approach, the supplier has earned a decent reputation as a reputable business partner. Now, many prominent brands worldwide want to cooperate with the studio and integrate its hits on their platforms.
Top Promotion Strategies in the Country
Mr Nedelcu believes that industry representatives first need to understand what content is better to distribute in the Romanian iGaming segment. For instance, 3 Oaks' experts focus firmly on the preferences of the state’s audience. Each new release is based on local trends.
The expert listed components that find the greatest response among gamblers in the country:
- high-quality graphics;
- unique betting algorithms;
- innovative bonus propositions.
The provider’s offer is formed based on users' feedback and habits. Besides the content itself, various promotions based on CRM play a significant role in marketing. Among the firm’s most successful niche programs is a personalised campaign with free spins. Deep data analytics was used to develop this incentive.
Based on the information obtained, the developer carried out user segmentation, identifying several key groups of punters. The software creator then started crafting tailored games and bonuses, adapted to the requests and behavioural characteristics of these categories. As a result, the company increased its player retention rates, betting activity, and level of engagement.
Key Criteria for Analysing Efficiency
KPIs are used to assess the success of individual releases and advertising campaigns. These indicators accurately reflect the state of audience interest and potential profit for the business.
According to Mr Nedelcu, the most crucial metrics comprise:
- conversion;
- revenue growth;
- average session duration;
- the number of rounds played;
- the amount of regular active users.
Stable monitoring of this data allows for the setting up of the most effective strategies and the quick adaptation to changing demands. With the help of these tools, industry representatives can also identify regional behavioural differences between gamblers. For instance, the vast majority of Romanians prefer free spins. This type of bonus is more popular than any other, like welcome deposits or cashback.
Access to advanced gambling functionality is second in frequency of requests. These marketing offers provide the best experience to the audience and encourage regular re-visits.
iGaming Development in Romania: Prospects
Given the local realities, the supplier is way ahead of current industry standards. Mr Nedelcu claimed that the corporate team closely monitors global trends and cooperates with various auditors and regulators. This approach allows the studio to guarantee absolute compliance with legislative requirements.
The provider has found the optimal balance between creativity, responsibility, and profitability. The nearest plans include presenting a series of unique slot and feature releases.
All novelties will be crafted with key local trends in mind:
- growing demand for personalised experiences;
- a rapid jump in the share of the mobile segment;
- increasing audience interest in gamification elements.
Mr Nedelcu also noted that his enterprise’s central goal remains unchanged: the team strives to provide customers with exciting content. Operators are guaranteed seamless integration and the highest performance indicators. The specialists are always open to new ideas and ready for bold experiments that can radically transform the familiar online RMG vertical.
At the Casino Market company, you can buy highly engaging gambling software from 3 Oaks and other decent developers at beneficial prices.
Feel free to contact us if you want to discover the entire range of our business products and services and start a mutually beneficial partnership with a reliable content aggregator.
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