BGaming's CEO shared her thoughts about the company’s presence at this year’s SiGMA Malta Europe Summit, which is set to take place on November 13−17. Marina Ostrovtsova described the team’s hopes and plans for the event. The expert also unveiled the information on the studio's exhibits, product novelties and current business focus.
Goals and Expectations for the Summit
The corporation’s delegates will be glad to welcome various guests at their booth 2109. The specialists hope to see many familiar and new faces at the stand and communicate with them productively.
Ms Ostrovtsova named the main goals for the expo:
- conveying key values;
- exploring innovative offerings;
- expanding professional community;
- presenting proprietary solutions and services;
- interacting with customers and associates in person, etc.
These objectives will help the organisation’s team create top-rate engagement and better relationships with colleagues and other guests. The company plans to find new partners, improve connections with existing ones, negotiate next-level stages of collaborations, take part in interesting conversations, etc.
The executive also noted that her team works on communication with clients not only during the event itself but also before and after it. The CEO is certain this time also has to be used to the fullest.
BGaming’s Creative Collaborations
At the exhibition, the corporation will showcase how it can harmoniously unite gambling and visual masterpieces. The provider will be performing with its slogan When Art Meets Gaming. Products displayed under the motto grasped the attention of various market representatives at the biggest industry conferences throughout 2023.
For instance, the developer had joint presentations with such artists:
- Thumbs;
- Jay Kaes;
- I AM EELCO.
At the SiGMA Europe Summit, the studio will demonstrate the results of its cooperation with MARCAMIX, a Maltese street painter. The artist took the most popular personages from BGaming’s slots and transformed their visuals according to his concept. The redesigned protagonists include characters from famous titles, such as Elvis Frog, Aztec Magic, Book of Cats, etc.
During the event, the company will also be offering its exclusive merch. This includes unique clothes and branded gifts that have the painter’s exceptional works on them.
To ensure a sense of protection and convenience for the attendees, the provider will install special lockers to safely store bags and other belongings. Another interesting highlight is the corporation’s bar where visitors will be able to network and enjoy beverages in comfortable surroundings.
Fresh Gaming Releases of the Supplier
In October, the producer launched 2 new slots with great features. Merge Up and Scratch Alpaca are entertainment titles from different categories, yet they have the same level of quality and immersiveness.
Marina Ostrovtsova also highlighted that her studio creates customised content, adapted to the needs of specific operators:
- Such tailored games have individual label peculiarities incorporated, which makes the final products stand out.
- These slots significantly enhance client retention and boost general revenue flows for entrepreneurs.
The team is thrilled to deliver 100+ branded titles per year. Ms Ostrovtsova also cited the example of cooperation with Blaze Casino. This agreement testifies to the supplier’s ability to provide amazing gambling experiences.
For the manufacturer, it is of high importance to always study the audience’s preferences and general feedback. The producer collaborates with Scatters Club, which helps the developer carry out thematic surveys and use the answers during content creation. The community’s major part (96%) showed positive reactions to the recently released Merge Up slot due to its great visuals, top-rate gameplay and uncommon functionality.
Marketing Novelties
The supplier is constantly working on various tools for boosting retention and acquisition levels.
For instance, the company has such in-game features:
- Drops. The tool generates random fixed rewards, which are available throughout special promotion periods. The option helps attract and retain gamblers who prefer to make smaller bets.
- Jackpots. This category’s wins are larger, so they can interest high-rollers and people with medium-size stakes. The prizes become accessible when players meet a certain criterion.
- Tournaments. These are contests that are held within the game. They contain fixed reward pools and adaptable leaderboards. The instrument allows for improving user retention and the length of sessions.
The manufacturer is also constantly working on improvements within the UI, as well as ensuring the immersiveness and visual appeal of the solutions. A unique yet understandable style can improve a business's image and boost its awareness. With BGaming’s products, participants feel excited and get attracted from the very first sight.
Ms Ostrovtsova claimed that her company aims to level up mobile-focused adaptation, which will result in even smoother and more intuitive gameplay on portable gadgets. This market is actively expanding. The provider started to research and work in the field when the trend only started to emerge. So now, the sphere is no news for the producer.
A customised and faster creation process in the field will help the brand cope with such tasks:
- staying ahead of competitors;
- providing efficient and timely upgrades;
- incorporating trends to keep up with the times;
- maintaining flexibility in terms of new technologies, etc.
For instance, the corporation developed the Replays feature to enrich gambling experiences and grow client trust. This is another well-thought-out functionality inside of the games, which allows participants to share their best entertainment and winning moments with other people. Thanks to this, the audience will be able to enjoy the slots in more diverse ways and develop a long-lasting sense of trusted community.
Additionally, the studio strives to make its whole proprietary catalogue of slots available via in-game lobbies. This includes not only a wider choice of content accessible through a single window but also personalised recommendations.
Such a combination can help with:
- minimising player churn;
- simplifying slot switching;
- enhancing user-friendliness.
Game icons and their potential visual improvements are also within the provider’s focus. The ongoing advancements testify to the company’s desire to perfect the UX and immersiveness.
User Demand for Features
In Ms Ostrovtsova’s opinion, all the players have distinct entertainment tastes and purposes. That is why the corporation created a diversified amusement assortment to please punters of various categories. Also, BGaming’s experts understand the importance of aligning with the latest trends, yet introducing them carefully and step by step. Thus, besides slots, the producer offers casual titles, lottery cards, etc.
The CEO mentioned that her studio uses the latest advancements in the industry in terms of diversity. This concerns not only the content’s overall genres but also in-game elements.
For instance, the firm incorporates such components in its releases:
- free spins;
- bonus rounds;
- purchase options, etc.
Gamblers value this variety and often choose the company’s titles in operators' lobbies. To remain aware of user requirements, the supplier explores the market situation and audience feedback, introduces regular updates, as well as comprehensively studies new trends. All this allows the developer to stand out from the competition and present relevant content.
BGaming’s Plans for the Upcoming Months
The corporation has a lot of expectations for 2024, especially when it comes to participation in the industry’s top events.
Next year, the provider plans to visit many exhibitions, such as:
- IGB Live;
- ICE London;
- SiGMA Americas, etc.
Regarding their presence at leading gambling expos, Ms Ostrovtsova said that it is always more than just showing up for her people. The corporation tries to make everything unique from decorating booths to conducting presentations and following discussions. Such an approach helps the supplier remain eye-catching among other premium brands and better interact with sphere members.
The executive noted that her team works on expanding not only geographically but also in terms of its entertainment assortment. It is within the brand’s concept to tailor content to local cultures, customs, needs, etc. Yet, the proposed experiences will be diversified and appealing to a wide audience.
BGaming is now working on expanding its operations in Latin America’s countries, for instance, Colombia. Also, the studio plans to enter Italian, Dutch, and Swiss markets. The licensing procedures are about to start.
Previously, the company acquired certificates in several European states:
- Bulgaria;
- Slovakia;
- Portugal.
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