Pragmatic Play, a recognised gambling content supplier, expands the reach of its Sportsbook by launching it in the United Kingdom in collaboration with a prominent operator, DAZN Bet.
Sportsbook’s Key Highlights
Sportsbook is a comprehensive solution that supports the entire wagering lifecycle, from event creation to bid settlement.
The platform offers:
- custom markets;
- dynamic odds;
- risk management across various competitions.
The platform’s localisation and customisation features enable entrepreneurs to adapt the user experience to their specific brand requirements.
Details of the Deal
Thanks to the operator, the supplier’s bookmaker solution is already available in the Spanish and German markets. The recent launch in the new region clearly indicates the growing potential of this time-tested partnership between two recognised companies.
DAZN Bet’s UK clients can now access:
- punter props;
- pre-match and in-play data;
- stake builders.
Moreover, the latest novelty, an outstanding horse racing product, is also available.
Pragmatic Solutions' Player Account Management (PAM) platform has facilitated the seamless incorporation of Sportsbook.
The latest launch in the new lucrative market strengthens the supplier's leading position in numerous regions worldwide and marks a noteworthy achievement in the strategic expansion of its bookmaker offering.
The Representatives' Comments
Pragmatic Play's spokesperson stated that the studio had aimed to enter the UK market with its outstanding bookmaker product from the outset. The supplier is pleased to have reached this milestone soon after launching its horse racing solution.
The representative highlighted the United Kingdom as one of the world's most prospective and developed sports betting markets. This partnership extension into new territories and with fresh product launches strengthens the companies' joint growth plans. The very first results of the latest deal are auspicious.
DAZN Bet's spokesperson stated that the latest launch with the provider is a significant achievement. It aligns perfectly with the operator's goal of delivering an innovative and engaging experience to UK players.
This partnership, built on a strong foundation established by companies in other markets, allows the operator to bring unique propositions to the UK and supports its growth ambitions in this highly lucrative region.
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