Providing gamblers with a unique gaming experience is always a challenge for developers. According to Gabriele De Lorenzi, Director at WorldMatch, the goal is to strike the perfect balance between innovation and modernity.
The Casino Market team covers his thoughts about it and the company’s plans.
Challenges Of Game Design
The studio has to come up with new mechanics to make the gameplay fresh and intuitive. Being ahead of the competition requires a lot of creativity and dedication to keeping players thrilled while sticking to tight deadlines.
The biggest obstacles developers face when designing a new product include:
- optimisation;
- maintaining fairness/randomness;
- sticking to the regulator’s requirements, etc.
Games with unprecedented mechanics, like Burger Win or pinball Moonflight that the studio is currently developing, require intricate research and lots of testing. All of this makes the creation process quite challenging. These slots, along with another few novelties, will be released in 2024
Localisation Is The Key To Expansion
To achieve the goal of providing gamblers across the world with the greatest experience, the studio has to invest a lot of funds into localisation. This process includes a translation of in-game text parts and also ensures the game’s compatibility with various currencies. To succeed in this endeavour, the company needs to cooperate closely with its partners to tune these elements for specific markets.
Collaboration With Operators
WorldMatch’s wide and successful portfolio often leads to fruitful partnerships. The studio’s popularity has been on the rise thanks to its ability to generate captivating designs and unique gameplay features. It allows the developer to reach new gamblers and expand globally.
The company did 6 successful partnerships throughout 2023, specifically with:
- Salsa Technology;
- PSM Tech;
- NetBet;
- Bull Gaming;
- StarCasino.
The studio’s successful international expansion can be attributed to these collaborations. These partnerships facilitated a profitable integration of the company’s products into numerous platforms across various markets.
Company’s Plans For The Future And The Latest Achievements
The studio is actively looking to expand globally. The sights are set on rising gambling markets with a progressive legislative structure. The company is looking to tap into the gambling industries of Romania and PAGCOR Philippines to present users with top-notch experiences while following local regulations.
The developer earned the biggest profits in the European market, specifically in Belgium and Italy. In the short term, there are a lot of expectations from jurisdictions like Spain and Portugal. These regions displayed a strong demand for the studio’s games, so partnerships with prominent platforms have been quite profitable.
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