The opening of a profitable iGaming resource always starts with the planning stage. An entrepreneur should select the business deployment market, casino software providers, marketing promotion methods, and other characteristics.
To enter the gambling market, the operator needs to develop a business plan that will help:
get a prestigious licence (a business plan is almost always included in the package of required documents when applying);
allocatethe starting budget properly;
define financial, human, and hybrid KPIs to focus on for the first few years;
structure information about the games and gambling systems used, as well as software certifications, and payment methods.
Planned KPIs (gross gaming income, conversion, return on investment, and others) are compared with intermediate and final results for a specific period: month, quarter, year, etc.
An end-to-end analysis allows the operator to evaluate the short-term progress plan of the gambling company and outline further steps for achieving a quick return on investment.
The jurisdiction is an excellent choice for licensees in other countries. It is possible to apply for a temporary permit under a simplified procedure. The licence is valid for 59 days. This time is enough to assess the prospects for working in Alderney
This is a dynamically growing market in Europe. It is characterised by low taxes compared to other EU countries (10% of GGR), an advanced IT infrastructure, and modern studios for broadcasting games with real dealers
All types of gambling are developed in the country. Several large casino complexes operate here.
The government issues licences in 3 classes:
for organisers of gambling activities;
The third type of permit was received by the state monopolist — the National Romanian Lottery
To launch an iGaming start-up, the businessman needs to order:
Casino gaming platform. This is the basis on which additional components are subsequently installed. These are games, safety software, etc. The platform should have high performance and fault tolerance. It also has to support different interface options (for desktops and mobile devices, as well as chatbots).
Content. Online casinos are most often associated with slots. This is the most popular entertainment. Providers offer machines with classic and cluster pay lines, fruit mixes, slots with progressive jackpots, and others.
Payment module. The more settlement methods are integrated into a gambling project, the more audience members will be attracted and retained. The list of popular financial tools includes Internet acquiring, bank and mobile transfers, cash payments through self-service terminals, and eWallet services.
Security software. It improves the safety of online casinos, helps to effectively distribute bonuses, and reveals hidden associations (multi-accounting). The installation of such programs will protect the personal data of customers and speed up the verification process.
The following marketing areas will bring operators a lot of benefits in 2023:
Cooperation with affiliates. These may be both private webmasters and individual companies. Outsourcers promote the iGaming platform on behalf of the operator and receive decent rewards for this. This can be a fixed fee for a particular number of new leads (the CPA approach) or a percentage of the businessman's net revenue (the RevShare method). The entrepreneur also benefits from such an approach thanks to paying only for attracted customers.
Performance marketing. Specialists use advertising tools comprehensively to achieve the best online traffic and profitability indicators. SEO, SMM, e-mail marketing, targeting, direct advertising, and other mechanisms are used in the gambling field. The main thing is to get measurable results in a short time.
In 2023, the following types of games will be requested by consumers:
Cluster slots. They are characterised by original gameplay and an increased number of prize lines. Leading software developers presented innovative mechanics for cluster slots. Big Time Gaming offers the Megaways feature, Yggdrasil creates machines with the GigaBlox option, etc.
Crash games. The content is created based on blockchain technology. This ensures the provable honesty of the results. Crash games support multiplayer mode and bets in any digital monetary unit (Bitcoins, Litecoin, Ethereum, etc.).
Live options. The audience is attracted by live roulette, blackjack, baccarat, poker, and other types of entertainment content. Live broadcasts in 24/7 format are conducted from studios and conventional casino complexes.
The Internet casino niche is a promising direction for investment.
The popularity of gambling sites is affected by the completeness of the entertainment catalogue, available payment methods, licensing country, promotion methods used, quality of site design, and other parameters.
The process of selecting a jurisdiction for obtaining a permit is sequential. It begins with a market analysis, followed by an examination of the application needs, a cost and validity analysis, and a review of the taxation system.
To open an iGaming start-up, it is necessary to buy a gaming platform, an entertainment library, a payment module, safety software, and other components.