It is important to enter the specified email to avoid fraud.
It is important to enter the specified skype support.casinosupermarket to avoid fraud.

Top 7 Factors Influencing the Popularity of Online Casinos in 2023

Updated 28 february 2023
Online casino
Author: James Burton
read later

Operators are working hard to achieve the high lucrativeness of their projects and a fast return on investment. This rule works for all types of businesses, including online casinos.

Successful online casino: licensing

The Casino Market company explains how to make a gambling start-up popular. Learn what things to consider to attract solvent traffic to your site and make good profits.

Order a service

The Creation of a Structured Business Plan

The opening of a profitable iGaming resource always starts with the planning stage. An entrepreneur should select the business deployment market, casino software providers, marketing promotion methods, and other characteristics.

To enter the gambling market, the operator needs to develop a business plan that will help:

  • get a prestigious licence (a business plan is almost always included in the package of required documents when applying);
  • allocate the starting budget properly;
  • define financial, human, and hybrid KPIs to focus on for the first few years;
  • structure information about the games and gambling systems used, as well as software certifications, and payment methods.

Planned KPIs (gross gaming income, conversion, return on investment, and others) are compared with intermediate and final results for a specific period: month, quarter, year, etc.

An end-to-end analysis allows the operator to evaluate the short-term progress plan of the gambling company and outline further steps for achieving a quick return on investment.

Obtaining a Licence in a Prestigious Jurisdiction

Obtaining a licence: prestigious jurisdictions

For legal work in the gambling market, the entrepreneur needs to receive a permit.

The choice of the licensing country depends on many factors:

  • the location of operators and their plans for launching and developing businesses;
  • the simplicity and speed of issuing a document;
  • validity period and cost of the licence;
  • fiscal burden on business;
  • the level of IT infrastructure;
  • access to highly qualified personnel.

In 2023, it is possible to apply for a licence in the following countries:


The jurisdiction is characterised by low taxes (5% of gross gambling revenue), balanced legislation, and a long licence validity term (10 years)

The Isle of Man

All types of gambling are allowed in this offshore zone. However, the main legislative initiatives are aimed at improving the work of online operators.

The government introduced a progressive taxation scale. The more the entrepreneur earns, the smaller the fees


The jurisdiction is an excellent choice for licensees in other countries. It is possible to apply for a temporary permit under a simplified procedure. The licence is valid for 59 days. This time is enough to assess the prospects for working in Alderney


This is a dynamically growing market in Europe. It is characterised by low taxes compared to other EU countries (10% of GGR), an advanced IT infrastructure, and modern studios for broadcasting games with real dealers


All types of gambling are developed in the country. Several large casino complexes operate here.

The government issues licences in 3 classes:

  • for organisers of gambling activities;
  • B2B providers;
  • lottery projects.

The third type of permit was received by the state monopolist — the National Romanian Lottery

Studying the Casino Target Audience

The main criteria for creating a user’s profile are as follows:

  • physical (gender, age);
  • social (education, income level, marital status);
  • geographic (country of residence);
  • behavioural (preferences in games, software developers, bonuses, tournaments).

AI programs collect, study, and group the characteristics. Based on the data obtained, they form a profile of a typical casino player.

Buying High-Quality and Certified Software

To launch an iGaming start-up, the businessman needs to order:

  1. Casino gaming platform. This is the basis on which additional components are subsequently installed. These are games, safety software, etc. The platform should have high performance and fault tolerance. It also has to support different interface options (for desktops and mobile devices, as well as chatbots).
  2. Content. Online casinos are most often associated with slots. This is the most popular entertainment. Providers offer machines with classic and cluster pay lines, fruit mixes, slots with progressive jackpots, and others.
  3. Payment module. The more settlement methods are integrated into a gambling project, the more audience members will be attracted and retained. The list of popular financial tools includes Internet acquiring, bank and mobile transfers, cash payments through self-service terminals, and eWallet services.
  4. Security software. It improves the safety of online casinos, helps to effectively distribute bonuses, and reveals hidden associations (multi-accounting). The installation of such programs will protect the personal data of customers and speed up the verification process.

The Start of an Effective Advertising Campaign

The following marketing areas will bring operators a lot of benefits in 2023:

  1. Cooperation with affiliates. These may be both private webmasters and individual companies. Outsourcers promote the iGaming platform on behalf of the operator and receive decent rewards for this. This can be a fixed fee for a particular number of new leads (the CPA approach) or a percentage of the businessman's net revenue (the RevShare method). The entrepreneur also benefits from such an approach thanks to paying only for attracted customers.
  2. Performance marketing. Specialists use advertising tools comprehensively to achieve the best online traffic and profitability indicators. SEO, SMM, e-mail marketing, targeting, direct advertising, and other mechanisms are used in the gambling field. The main thing is to get measurable results in a short time.

Visual Attractiveness

An online casino should have a stylish and concise look with 3D elements, vibrant animation, and appropriate musical accompaniment.

Particular attention should be paid to the adaptability of the design to different devices. These are classic desktops (PCs and laptops) and mobile gadgets with iOS and Android operating systems.

Diverse Entertainment Catalogue

Popular gambling business: games

In 2023, the following types of games will be requested by consumers:

  1. Cluster slots. They are characterised by original gameplay and an increased number of prize lines. Leading software developers presented innovative mechanics for cluster slots. Big Time Gaming offers the Megaways feature, Yggdrasil creates machines with the GigaBlox option, etc.
  2. Crash games. The content is created based on blockchain technology. This ensures the provable honesty of the results. Crash games support multiplayer mode and bets in any digital monetary unit (Bitcoins, Litecoin, Ethereum, etc.).
  3. Live options. The audience is attracted by live roulette, blackjack, baccarat, poker, and other types of entertainment content. Live broadcasts in 24/7 format are conducted from studios and conventional casino complexes.

The Main Things about Opening iGaming Projects in 2023

The Internet casino niche is a promising direction for investment.

  • The popularity of gambling sites is affected by the completeness of the entertainment catalogue, available payment methods, licensing country, promotion methods used, quality of site design, and other parameters.
  • The process of selecting a jurisdiction for obtaining a permit is sequential. It begins with a market analysis, followed by an examination of the application needs, a cost and validity analysis, and a review of the taxation system.
  • To open an iGaming start-up, it is necessary to buy a gaming platform, an entertainment library, a payment module, safety software, and other components.

You can order a profitable gambling project at the Casino Market studio. We offer:

The Casino Market organisation assists its clients with business planning, the deployment of unique HTML5 slots, and the licensing and promotion of casinos.

Order a service

Share via social media
Do you like the article?
Join our Telegram channel James Burton James Burton The Casino Market partner, the owner of the gambling establishments’ network

Check the information used to contact us carefully. It is necessary for your safety.

Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.

Be careful! Our team is not responsible for the activities of persons using similar contact details.

Do You Have Any Questions?
Consult our expert for free!
Enter your message
Type your message
Enter your name
You need to fill in the captcha
Please confirm your agreement with our rules
Configurator of a Casino
Request via Telegram
Download presentation
Share this
Create your own unique gaming site absolutely free!
Assemble a casino
Connect the demo of a gaming site!
Connect demo
By using this website you agree to use cookies as stated in
Download Casino Market presentation
Learn more Download