Xtremepush, a sports wagering system with marketing options, joined forces with the decent betting and gaming software provider Playtech.
General Terms
The arrangement will enable both parties to improve user interaction via custom-tailored, live channels, like:
- e-mail;
- SMS;
- push notifications, etc.
Following the deal terms, the platform will become a Playtech Certified Partner, supported by a close interaction between its multidimensional engagement technology and the provider's IMS user control system.
This will enable distributors to utilise gambler and event data, contained in IMS, as components of individually appropriate involvement programs. That as a result will turn into play-centric participation.
Additional Benefits
The alliance provides parties with the following optimisation instruments:
- segmentation;
- personalisation;
- omnichannel player interaction, etc.
Gamers will access a highly customised live sports line depending on their betting behaviour and interests. This functionality will improve the player experience, boost deposits and lower churn.
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