Bally's and Kambi Cooperate for Exclusive Betting Products
Bally's Corporation has taken significant steps towards transforming into a leading multi-vertical enterprise in the gambling sector. This is due to the recent sportsbook and platform deals with White Hat Gaming and Kambi.
Bally's Expands Its Footprint
The prolonged collaborations and recent restructuring efforts are expected to position the operator favourably for success. By shifting from a fixed to a flexible financial framework, the business aims to achieve considerable cost savings and risk reduction.
The brand’s CEO Robeson Reeves has expressed excitement about working with the development companies, recognising their respected reputation in the gaming innovation industry. By joining forces with Kambi, Bally's will acquire access to a wide range of digital and retail wagering offerings.
White Hat Gaming will provide its PAM platform, which features the following:
- a unique cash system;
- RGS integrations;
- travelling wallet, etc.
Phil Gelvan from White Hat expressed excitement about joining forces with Bally’s, highlighting their shared strategic outlook for expansion and variety. He believes cutting-edge innovation will improve the user experience at the partner's firm and aid the enlargement plan.
Bally’s is set to broaden its retail involvement further. By the end of 2023, they intend to relaunch the Bet sports wagering offering in 7 states and 4 gaming stores. In addition, these partnerships will facilitate Bally's gradual expansion in the global market.
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