BGC Picks Gamstop to Run Single Customer View Trial

03 february 2022
Author: James Burton
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BGC, which is responsible for all the issues of wagering and casino gambling, chose the Gamstop organisation for an important mission. The latter will have to identify the issues of gambling addictions based on particular customer data.

BGC picks Gamstop to run single customer view trial

What is the Reason?

The main cause of such a development is to eliminate the problem of irresponsible gaming by identifying people who might be in a risky situation. Aside from that, the group is aiming to make sure that these people are safe and the operator they are signed to is doing enough to protect them.

Under the new system, companies may publicise the data collected from their customers and use it for their research purposes. As a result, gamblers who might be at risk will not be able to switch to a different operating company unless they undergo an intervention. Besides, it will help identify customers that are signed to various operators at once.

Now, the players that are registered at a few gaming sites may be banned from them, or not allowed to join other wagering content providers. As reported, the process will cost BGC around 1 million GBP.

Status of the Trial

Before, it was mentioned that ICO addressing its concerns about the spread of data have put the trial on pause. However, the Commission greenlighted the plan in October 2021, which allowed BGC to go through with it.

Wes Himes, the representative of BGC, said that he was completely thrilled for the studio to commit to this initiative both emotionally and financially. Although a multitude of enterprises proposed their ideas for the plan's execution, Gamstop was the one that put forward the most impressive suggestions, making it the best choice for such an activity.

The executive noted that the group is very committed to identifying users who would require assistance as a result of irresponsible gambling. He admitted that the regulating officials are determined to show that technology can be good and useful if the players know their limits, and promote safe gaming.

The event is supposed to take place at the end of March. In the past, many executives have spoken in favour of a similar initiative. BGC in particular insisted on operators spreading the main rules of the secure entertaining process among their customers.

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