On February 6−8, EveryMatrix will present its developments at this year’s ICE London exhibition, which is set to take place at ExCeL. The company’s Group CCO voiced some of their expectations for the event. Bobby Longhurst also touched on other topics, like the corporation’s recent projects, markets of interest for 2024, customer demands, etc.
About the Provider’s Participation in ICE
Throughout 3 expo days, the supplier will be showcasing its multi-vertical portfolio at booths N6−210 and NG15.
The organisation plans to display products from 3 niches, such as:
- casino;
- platform;
- sports betting.
The company’s specialists will be there to help the attendees better understand the demonstrated offerings and their functionality, benefits, etc. The team will also discuss the road to success that the group’s turnkey projects have gone through.
Mr Longhurst announced the presentation of BonusEngine Boosters. This is software for improving content performance results and entertainment experiences. The usage of the product leads to increased acquisition and retention levels, as well as better user LTVs.
The solution contains 5 elements:
- customisable jackpots;
- free games and their variations;
- player leaderboards and competitions;
- a Lucky Wheel with cash and other prize types;
- behaviour-based challenges with wagering requirements.
The corporation’s aggregation platform SlotMatrix also promises to attract a lot of attention at the expo. The system grants access to diversified content from 3rd-party developers and the group itself. Integration of the amusement package requires only one quick session and envisages further support and recommendations from the vendor.
The network also offers bonus features and gamification instruments. All this results in enlarged profits for the company’s clients, including the worldwide leaders in the gambling segment.
OddsMatrix, the manufacturer’s B2B sports wagering department, will showcase its omni-channel product, combining digital and physical capabilities. The division has had a fantastic 2023, during which the team broke several records in terms of YoY and QoQ growth, total stakes, profitability, etc.
EveryMatrix’s Expectations and Goals for 2024
Mr Longhurst called ICE a starting point of the business year, allowing his group to meet customers, display the latest developments and discuss strategic plans for the period ahead. The expert mentioned that the company has several main objectives. One of them is delivering new turnkey projects around the world. The key region for the supplier this year is Latin America, though.
The manufacturer will focus on the following countries:
Other target markets for the vendor include Africa and Western Europe. The CCO noted that there has been an increasing interest in those areas, and some regional projects have already demonstrated amazing results.
EveryMatrix’s team will also proceed with driving their customers' revenues and realising some new turnkey deals. There will be additional technologies to make the group’s clients even more successful and competitive.
Previously, the organisation launched 2 large platforms for its partner operators:
- bet-at-home;
- Szerencsejáték.
The brands went live with the provider’s help in late 2023 and demonstrated impressive results. Along with turnkey betting systems, the supplier delivered its customisable solutions to the clients and ensured a smooth integration of the components. The installed package included user management, payment, affiliate, and other modules. Those helped enhance the operators' business processes and overall efficiency, as well as ensure solid earnings.
According to Mr Longhurst’s statement, the corporation’s customers value productivity and profitability a lot. They also pay a lot of attention to software reliability and opportunities for better compliance. EveryMatrix’s offerings are a perfect choice for such entrepreneurs in both sports wagering and iGaming.
Achievements in 2023 and Further Development
The CCO called the last 12 months transformative for his group. The company hit several records in terms of yearly and monthly profitability, as well as overall growth. The clients' GGR results were also amazing. Additionally, the organisation was the 1st iGaming provider that obtained WLA Safer Gambling Certification in September 2023. This accomplishment underlines EveryMatrix’s dedication to responsible operations.
The expert also spoke on industry expansion to new regions and countries. He emphasised that such scaling requires more effort to deal with changing regulations. The growth leads to the need for better adaptation to rules and challenges. The supplier works in close partnership with its customers and associates to deliver the best possible products and services in the modern entertainment segment.
Mr Longhurst also announced his team’s participation in this year’s SBC events, taking place in the following cities:
- Rio de Janeiro, Brazil;
- Hollywood and Miami, Florida, US.
The manufacturer will attend other regional and global events as well, sponsoring some of them. There, its experts will continue to increase brand awareness and showcase innovative developments, including turnkey ones.
At the Casino Market aggregator, you can buy EveryMatrix’s best management and gambling software on beneficial terms. We also deliver products from other leading suppliers, as well as create exceptional content from scratch.
Feel free to contact us if you want to boost your business operations with the help of top-notch solutions.
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