At the recent Hit-hosted ECA Casino Industry Forum in Slovenia’s Nova Gorica, the reputable European Casino Association declared the launch of a global cooperation initiative.
The organisation proclaimed the creation of a groundbreaking ECA Strategic Supplier Partnership. The concept is designed to strengthen the coalition’s relationship with leading brands providing equipment for the land-based casino segment.
About the ECA’s Fresh Initiative
The Association’s primary goal is to expand industry cooperation and promote productive dialogue between legislators and the gambling sector’s representatives.
The organisation's main supplier partners are:
- IGT;
- L&W;
- Aristocrat;
- Novomatic.
The idea is aimed at fostering responsible approaches in the licensed gaming niche and assisting in creating a transparent and safe business environment for stakeholders. The ECA plans to establish sustainable cooperation with all European authorities.
Additionally, the coalition will take control of the following issues:
- standardisation of equipment for the land-based segment;
- development of effective strategies to combat the black market;
- strengthening protection measures for stationary gambling locations.
The agreement will create a global networking platform for sharing knowledge and exchanging opinions between suppliers and casino owners.
Participants' Expectations from the Project
The ECA’s Chairman expressed delight at welcoming 4 major providers as founding members of the strategic union. In Erwin van Lambaart's opinion, this alliance will allow stakeholders to discuss the industry’s perspectives and collaborate on beneficial options for the whole entertainment community.
L&W's VP of Sales in the EMEA region noted that the corporate team is proud to partner with the ECA on such a significant global initiative. According to Jon Lancaster, his studio has long advocated for casino owners, traders and niche suppliers to work more closely on issues that directly impact the segment’s future. The coalition forms an excellent opportunity to address some of the most pressing challenges in the market.
Novomatic’s Executive Board’s Member feels honoured to join respected providers and lay the foundation for quality strategic connections between lawmakers and business representatives.
In Stefan Krenn’s opinion, through this exclusive collaboration, the allies can:
- shape a new future for European gaming;
- foster collaborations across the entire amusement sphere;
- ensure the most sustainable and secure legal framework possible.
The expert is confident that his group, other developers, and the ECA will achieve long-term growth in all entertainment verticals.
Aristocrat’s VP of Sales and Operations in the EMEA region voiced excitement about joining the alliance and working together to expand collective influence on Europe’s gambling. Marcel Heutmekers shared his corporation’s primary focus: improving regulatory programs and tech capabilities in the sector.
IGT’s SVP of Gaming Sales in EMEA, Latin America, and Canada expressed enthusiasm about kick-starting a strong partnership with some of the world’s largest suppliers. According to David Flinn's statement, joint efforts will expand the segment’s growth opportunities and create a stable foundation for the launch of a large-scale European gambling environment.
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