A highly competitive iGaming industry is expected to reach $ 153 billion by 2030. Svetlana Kirichenko from Slotegrator's team shared her insights on promoting a gambling platform and making it stand out in such a saturated, yet lucrative market.
Marketing Approaches: 7 Tips
Casino Market specialists have examined the expert’s statements. Here are the key popularisation tactics Ms Kirichenko recommends:
Direct Attention to a Precise Region
Gain a deep understanding of your target market, especially its following parts:
- audience’s preferences;
- economic dynamics;
- regulatory framework;
- cultural influences, etc.
Tailor offerings to the needs and demands of local players. Learn about the most popular game types, well-known providers, allowed odds models, etc. It is better to stay focused on one market at the beginning of your operations.
Use Innovations and Consider Trends
Incorporate up-to-date technologies to automate business activities, enhance security, and promote responsible and transparent amusement.
The trendiest innovations in the gaming field are as follows:
- digital currencies;
- ChatGPT;
- NFTs;
- AI, etc.
Collaborate with Celebrities and Other Studios
Join forces with famous musicians, actors, or athletes to influence the image of your company and attract attention to the project.
For instance, Slotegrator’s team had a promo campaign in cooperation with Jamie Daniel. The iGaming expert won a system developed by the provider during this year’s ICE London.
Underline Your Uniqueness
Differentiate the platform by highlighting its unique qualities and brand identity:
- Avoid adopting strategies of other successful studios.
- Focus on building a strong image that resonates with punters.
- Emphasise the benefits that would make your customers stay loyal.
Ensure a Solid Tech Infrastructure
Invest in a protected and versatile web platform that offers a seamless experience across PCs and portable devices. Prioritise an easy-to-navigate website design.
Search engine optimisation (SEO) will help you improve your brand’s recognition and attract more punters. Adapt the portal to the requirements of Google and other popular systems.
Keep in Touch with the Audience
Discover communication options preferred by your gamblers. These can be:
- e-mail newsletters;
- SMS marketing;
- SMM tools;
- online notifications, etc.
The mix of such channels will help you broaden your reach and effectively connect with prospective gamers.
Provide a Sense of Community
Utilise social media platforms or dedicated web forums to foster interaction and set up a network. This approach allows for a better understanding of client needs and preferences, as well as a boost in their loyalty.
By combining technological advancements with a human-centred approach, you can develop a precise and effective strategy for promoting your online casino. Understanding punters and the region you operate in is crucial for achieving high ratings and positioning in the industry.
Contact the exports of Casino Market to order top-quality marketing services. We can also help you with drafting a business plan, connecting software from top providers, developing unique games, and other business tasks.
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