Jean-Pierre Houareau, the chief of the prolific Live Solutions enterprise, has discussed the potential of utilising AI moderators to enhance the interaction between distributors and users.
The Influence of AI
For the Live Solutions company, AI assistants have become a valuable addition to every product. These supervisors are designed to manage gaming operations and provide punters with valuable information, similar to how a live host would communicate with users.
The representative emphasised that this technology makes two-way interactions between customers and distributors more straightforward. The messages can be personalised to each participant's specific preferences. AI assistants offer significant advantages by allowing platform owners to engage with their punters effectively.
Benefits and Challenges of AI Moderators
The executive has explained that AI assistants can address individual players' needs. The technology is able to give them personalised messages. For instance, during a game, a participant can be reminded to submit Know Your Customer (KYC) documents to the operator.
The technology also makes it possible for distributors to better understand their players' needs through automation. These assistants can offer round-the-clock support, which is particularly valuable to customers in different time zones and those who are multilingual.
In addition, the moderators' anonymity can appeal to those who prefer to avoid personal interactions. These AI systems decide on things based solely on predefined regulations and algorithms, enhancing the principles of fair play.
The CEO acknowledges the ongoing debate about whether AI can replace human communication. He believes that the advantages of moderators outweigh the drawbacks:
- AI assistants do not require specific training and can handle multiple interactions at the same time.
- They operate without the constraints of human resources, allowing operators to cater to a larger number of players.
At the same time, the CEO has pointed out potential problems. For example, AI moderators that closely resemble or imitate specific individuals, such as celebrities, could trigger some concerns about copyright and spark a conversation about intellectual property. To mitigate such issues, it's crucial to have a solid agreement with the individuals or celebrities whose images are used.
Future of the Company
In the upcoming years, Live Solutions is planning to enhance the realism of AI moderators to create a more enjoyable experience. This could be done by improving their:
- appearance;
- body language;
- voice modulation.
All of this is done with the purpose to make interactions more human-like.
Furthermore, the enterprise is planning to incorporate responsible activity checks into the AI moderator function. This includes identifying signs of suspicious behaviour or excessive patterns and bringing resources and advice to punters in a similar to a human way.
In conclusion, Mr Houareau is certain that the opportunities of AI are vast, and as the capabilities evolve, it will bring more possibilities for the industry. Moderators are just one example of how AI can enhance player experiences and operator efficiency in the gaming sector.
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