A prominent B2B gaming solutions studio, Playbook Fusion, hired Jason Bradbury, Light & Wonder's former content director, as Chief Product Officer. The new appointment aligns with the company's preparation for its first football game launch in early 2025.
Key Facts about Jason Bradbury
In addition to being Light & Wonder's UK Chief Content Officer, Mr Bradbury held senior positions at many other leading iGaming firms.
Mr Bradbury's previous experience includes work in the following companies:
- ComeOn Group;
- GVC;
- William Hill;
- Inspired Entertainment.
Steve Rogers, Playbook Fusion's founder and CEO, believes that Mr Bradbury's experience in innovation and product launches in controlled markets is essential for the company's aspiring plans. By merging Mr Bradbury's expertise with the video games industry knowledge of the firm's Executive Creative Advisor, Santiago Jaramillo, the team aims to deliver exceptional gamification and product persistence concepts. According to Mr Rogers' comments, he is fully confident in the newly appointed CPO's ability to revolutionise the industry.
Jason Bradbury is thrilled to join Playbook Fusion's team to create unique software that merges traditional sportsbooks and video games. He believes it will appeal to current punters and attract Millennials, Gen Z, and the next wave of gamblers.
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