Oddin.gg, a supplier of an eSports wagering ecosystem, has released a comprehensive study of niche trends. Analysts have concluded that the industry has reached a turning point, entering a mature phase in which growth continues but the features shaping future dynamics are changing significantly.
Casino Market’s team presents the report’s key discoveries. We also offer turnkey business launch services that factor in the latest shifts in the vertical.
Major Findings from Oddin.gg’s 2025 Research
To create the most accurate picture, the company’s analysts processed billions of bets placed throughout last year. Steady progress was recorded across all key disciplines.
Experts detected advancement of the following projects:
- Dota 2;
- VALORANT;
- Counter-Strike 2 (CS2);
- League of Legends (LoL);
- Mobile Legends: Bang Bang (MLBB).
Each of these games demonstrated double-digit growth. At the same time, differences within the segment are widening, as each product is increasingly developing its unique engagement pattern.
Marek Suchar, Oddin.gg’s Co-Founder and Managing Director, stated that the discussion around eSports betting has fundamentally changed. It is no longer about expanding the industry as a whole. Instead, the community now focuses on each title within this ecosystem, which has its own evolution potential and audience behaviour model.
The report highlights 5 key trends describing the current stage of transformation:
- growing average bids;
- development of player experience-tailored markets;
- the rising role of teams in driving engagement;
- the dominance of live staking;
- stable activity in regional niches.
Taken together, these indicators reveal an increasingly complex and segmented sphere. This environment requires operators to fine-tune their products and strategies.
Shifting Focus: From Tournaments to Teams
The 5 games continue to shape the core of the global market, showing steady growth:
- CS2. Wager count jumped 23% YoY, while overall volume climbed by 30%.
- Dota 2. The number of bids rose by 12%, and their amount surged by 31%.
- LoL. Stake quantity increased by 32%, and the mass pool expanded by 46%.
- VALORANT. Activity was up by 10%, with total scope advancing by 18%.
- MLBB. The count soared by 41%, while overall volume skyrocketed 62%.
This buildup affects not only the general metrics but also the average bet during large contests, specifically:
- €77 — LoL’s World Championship (up 166% YoY);
- €47 — VALORANT’s Champions Tour;
- €28 — Dota 2’s The International.
The main shift is not so much about the numbers as it is about the reasons behind this dynamic. The market is gradually moving away from engagement models tied solely to global competitions toward teams, which are increasingly perceived as independent brands. It is especially noticeable in the CS2 case.
Mr Suchar said that matches featuring popular rosters generate stable betting volume regardless of tournament level. This aspect indicates a structural change in how fans interact with cyber sports. The audience is maturing: attention is shifting to teams and the development of storylines throughout the season, not just grand events.
New Engagement Dynamics in the Segment
In addition to quantitative metrics, Oddin.gg’s research offers an expert perspective on how consumer behaviour is transforming. The major share now belongs to live wagering, accounting for 70–85% across disciplines. This result suggests that users increasingly value dynamics and the ability to react in the moment.
At the same time, attention to solutions with deeper engagement is growing:
- Between main CS2 tournaments, focus on additional markets rises significantly, with interest in individual players and advanced options elevating by up to 80%.
- MLBB presents a different picture: the discipline is scaling rapidly, with its figures largely driven by regional leagues in Southeast Asia rather than global competitions.
- Dota 2’s The International maintains its status as the year’s premier event in terms of reach and emotional engagement. The contest set a new record, with concurrent peak views of nearly 1.8 million.
All of this demonstrates that the eSports wagering market is no longer evolving as a single, centralised system. The industry now comprises distinct products, each requiring more precise customisation and a personalised approach.
Stronger Focus on Project Differentiation
As the overall sphere expands, the distinctions between games and their development paths will become increasingly pronounced. CS2 is the most mature discipline, according to key metrics. A similar scale is also observed in Dota 2, LoL, and VALORANT. Meanwhile, MLBB remains the youngest vertical in its early stages of evolution but has significant growth potential, largely due to strong regional ecosystems.
Mr Suchar emphasised that each game will advance within its unique commercial model, rather than striving for a single standard. For gambling companies, such a factor represents a fundamental change: 1-size-fits-all approaches no longer work, yielding inconsistent results.
Against this backdrop, a more targeted operational and marketing strategy is required. It must make investment decisions dependent on the specifics of each discipline.
The roadmap may involve the following tasks:
- development of individual player and team verticals in CS2;
- strengthening the live wagering infrastructure in LoL;
- regular coverage of regional leagues in MLBB.
The Main Things About Changing Cyber Sports Trends
Oddin.gg’s analysts suggest the following graduation in the sphere:
- Most bookmakers who already offer classic betting lines have sufficient experience to cope with the challenges of diversification.
- At the same time, the traditional approach of following the market and simply adapting to current dynamics is no longer delivering the expected effect.
- As a result, operational flexibility is gradually becoming part of a broader strategic model.
Mr Suchar believes the key shift is moving from the general eSports format to one focused on individual disciplines as standalone products within the overall portfolio. This sphere has effectively reached a level of maturity comparable to the traditional betting business. Under these conditions, the key growth driver is deeper personalisation and strategy development.
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