The 7th edition of SGW, which took place on November 13−19 in the UK, became a clear success and broke several significant records. This year’s event dedicated to popularising responsible gambling principles and tools for sensible play had widespread support in the industry and beyond.
SGW: Key Achievements and New Heights
The social initiative’s 2023 edition had 2 substantial accomplishments that deserve special attention:
- The campaign generated over 50 million impressions on popular networks, such as Facebook, X (formerly Twitter), and Instagram. The figure is 70% higher than in 2022 when it reached around 30 million.
- SGW’s official website saw about 500,000 visits throughout the event. The portal contains information on safer gaming instruments and potential wagering issues, Gambling Helplines' numbers, important self-protection tips, etc.
The initiative unites not only operators and players but also non-commercial companies, the government, regulators, etc.
The event’s organisers are the following big names in the local entertainment segment:
- Bingo Association;
- bacta;
- BGC.
The latter’s Chief Executive spoke on the campaign’s success. Michael Dugher praised the help of its partners, such as Gordon Moody and GamCare.
He also said that the records broken underlined the industry’s growing dedication to ensuring protected and responsible entertainment. SGW makes it possible for millions of sphere participants to stay alert about the importance of sensible practices and related tools. In Mr Dugher’s opinion, this is a decent result that the segment should be proud of.
The executive also emphasised the need to employ responsible measures around a year and not only during the week. Thanks to the social initiative, many players started to use safer wagering options and the amusement sector showed more signs of a well-regulated market.
Industry Support of the Campaign
A lot of politicians, professional athletic organisations and regulatory bodies expressed their approval of SGW’s concept.
Here are some big names who backed up the event:
- Stuart Andrew;
- Andrew Rhodes;
- Stephanie Peacock, etc.
Among supporters, there also were sports clubs from the PL and the EFL, like Southampton, Middlesbrough, Blackpool, West Ham, etc. Some of them launched dedicated programs and ads, printed SGW’s logo on football uniforms and took other measures to publicly support the social campaign.
Several important and widely-known organisations that focus on supporting mental health and contributing to good causes also took an active part in the event’s promotion. Among them was Better Change. Its founder, Victoria Reed, said that her company’s ethos includes knowledge of at what time and in which way it is better to reach out to clients who may require help.
The Health Lottery is another example of a corporation that takes care of society's needs and responsibility provision. The organisation has been rolling out safer gaming messaging on public networks and to its client base directly throughout the event. The group’s CEO, Lebby Eyres, expressed her expert teams' commitment to transparent and sensible wagering, as well as strong support for SGW.
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