Andreas Koeberl, CEO at BetGames, explained the company’s innovative approach to branded content. The experienced supplier has everything to diversify its product offering for operators and players. The firm managed to build a strong market reputation by combining unusual features with unique live betting activities.
The Company’s Creative Strategy
BetGames introduced a product roadmap with bespoke and branded content coming in the near future. The industry’s first pachinko show has been the most successful release so far. It is currently accessible in the UK, with its geography covering more countries soon.
The pachinko mechanic enables a seamless user experience. Following the ball moving around the field can be super exciting. Based on the recent testing, players like the concept due to the unpredictability of the outcome. The game keeps everyone thrilled until the last second.
Crypt of Giza is a fast and easy slot machine that generates random and fair results. Wrapped up into the theme of ancient Egypt, it offers an exciting adventure that leads to massive payouts.
The provider reached success for different reasons, such as control of the full production process and a requirement to create something extraordinary.
BetGames plans to expand further into the following new regions:
- Europe’s mainland;
- the UK;
- South Africa.
Similar to the closest competitors, it can move from marketing to retention. Instead of promotional campaigns, the company can create bespoke branded games that would be accessible on their platform only.
The progress can be achieved through partnerships with other gambling brands such as Entain. The provider receives many requests from operators eager to expand their product range with unique titles. This has a positive impact on every party involved.
The Main Challenges of Bespoke Content
Branding means taking an existing product and adding a new logo to it. Bespoke stands for totally modern content like Crypt of Giza. Based on the fresh concept, it relies on its inherent capabilities.
An individually made game takes time and dedication, which often turns into a real challenge. Even experienced developers can’t expect quick results. The average production process does not last less than 12 months.
According to Mr Koeberl, the bespoke channel is an amazing but complicated segment. BetGames takes a close look at the project before getting down to work. The company receives a great number of requests but engages with some of them only as it wants to deliver the right products without compromising quality.
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