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Playtech and Paddy Power Prolong the SSBT Exclusive Partnership

09 february 2023
Author: James Burton
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The well-known gambling studio Playtech extended the original collaboration with the prominent Paddy Power operator, which is one of the leaders in the retail betting field.

Playtech and Paddy Power: SSBT deal

The two companies have signed a new agreement on a multi-year basis. Thanks to it, both firms will benefit from excellent growth margins.

What Is the New Contract about?

Playtech will still be the sole supplier of the SSBTs for its partner in Great Britain and Ireland.

The benefits of the cooperation between the two major businesses are as follows:

  • The collaboration between the groups will be long-lasting and strategic.
  • Thanks to the provider’s professionals, the operator will be able to expand its offerings.
  • The supplier will strengthen its influence in prestigious markets.

Playtech's Statement

The firm’s representatives confirmed that the deal was signed after noticing the incredible popularity of the SSBTs during the World Cup, which took place in December. A great deal of interest in such solutions also arose following the introduction of cutting-edge features in the industry, including options like Player Props.

Playtech’s COO, Shimon Akad, said that the contract is critical to his company, as it has grown tremendously to become a top-rated firm in the industry over the years. Mr Akad pointed out that Paddy Power has been in the sector for a long time. The entire team at Playtech can be excited to improve their partnership with a corporation of such high potential.

Thanks to the excellent performance of the Playtech software, it was possible for the group to enter into a collaboration with such a famous corporation as Paddy Power.

The companies are now firmly resolved to take their plans forward and draft a customer-based strategy that will benefit both businesses. The provider will also create new Hi-Tech products that will further digitise the land-based field.

Words of Paddy Power’s COO

David Newton stated that his company's members are thrilled to prolong their work with a significant company like Playtech. The partnership is strategic, the reason why the products offered by Playtech became part of Paddy Power's retail offerings.

Mr Newton then said that for them, Playtech's solutions represent a major element. The team looks forward to placing these SSBTs in Paddy Power's shops. In addition, the operator wants to evolve its collaboration with Playtech’s professionals in the years to come. The Officer expressed his satisfaction and said that the future of the partnership now looks brighter.

Thanks to Playtech's terminals, the company's employees will be able to:

  • access new promising regions;
  • offer their customers innovative betting possibilities.

The professionals are currently concentrating on providing new multi-channel solutions to many gamblers. This will help Paddy Power expand further and achieve big business goals soon.

Playtech's Predictions

The brand stated that its earnings in 2022 may have reached higher values than previously. The approximate adjusted EBITDA is expected to be about EUR 400 million, an incredible achievement. The company continued to perform very well after the excellent results shown in 2022.

To order software from Playtech and other top-rated manufacturers, contact the professional team at Casino Market. We also offer game development, licensing aid, marketing promotion, and other useful services.

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