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Light & Wonder Expands in the South African Market with Hollywoodbets

15 december 2023
Author: James Burton

L&W has inked a cooperation deal with Hollywoodbets to supply its top-notch iGaming products to RSA for the first time. The provider’s live casino and land-based offerings are already popular in the state. Thus, this agreement marks the expansion of the company’s operations in the local entertainment segment.

Details of the Contract

Light & Wonder and Hollywoodbets in South Africa

With this collaboration, L&W continues spreading its influence across the world. The entry to the African country became possible thanks to approvals from the regional regulatory bodies — the MER and the WCGRB.

First, the supplier delivered a rich library of its proprietary digital gambling content. A bit later, the developer will also integrate products from its partners.

These are some of the associates:

This time, local slot enthusiasts will be able to access the internet versions of the manufacturer’s best ground machines. This strategy contributes to the group’s multi-channel approach, as well as its aim to create fresh and unparalleled wagering experiences.

Light & Wonder’s expansion in RSA is a great chance for the corporation to cement its position as a leading amusement provider worldwide. As its other verticals are well-accepted by locals, the supplier is optimistic regarding the recent launch.

Comments of the Companies' Representatives

L&W's Commercial Director emphasised that RSA’s well-regulated iGaming segment grants lots of business opportunities to his corporation. In James Bustin's opinion, the debut of their digital solutions in the country allows for fulfilling the goal of delivering new wagering options to various parts of the world.

The expert is thrilled to launch another vertical in South Africa and mentioned that residents already like their offerings from other categories. So, he cannot wait to introduce titles from partners to locals.

The operator’s Head of Product noted that the latest deal helped ensure the finest experiences for the platform’s visitors. According to Wayde Dorkin's statement, the portal is now full of the manufacturer’s engaging products that have already demonstrated impressive results. The specialist is eager to add more games, this time, from the supplier’s partners.

At the Casino Market aggregator, you can order Light & Wonder’s best content, as well as software from other reputable developers. We will help you choose, install and adjust programs specifically to the project’s needs.

To empower your entertainment catalogue with the finest titles, feel free to contact us.

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