The signed contract has helped Pragmatic Play evolve its relationship with the Betsson corporation. The groups have worked together for a few years and have recently expanded their collaboration in the live gaming sector, specifically via Jalla Casino, Betsson’s brand.
Due to this cooperation, the gambling platform will use content from Pragmatic Play.
The provider stressed the importance of its Chroma technology, thanks to which it can customise games to suit the clients' needs. The solution makes it possible to improve the creation of distinctive atmospheres.
The Pragmatic Play spokesperson went on to emphasise that the collaboration is already widespread to many other brands represented worldwide. In this way, both firms can grow.
The iGaming content producer will expand to so-called «key markets.» This development comes after the recent results shown by Pragmatic Play in other countries, such as:
Pragmatic Play's Chief Operating Officer Irina Cornides said that her studio is constantly looking for ways to improve relationships with other players in the industry. She emphasised that the solution presented, Chroma, is an exclusive and unique product designed specifically for online operators.
The spokeswoman said she was particularly excited about expanding to Sweden thanks to such a renowned brand as Betsson's Jalla.
Mattias Wennerkvist from Betsson said that cooperation with a prominent participant in the market such as Pragmatic Play is fantastic. It will allow Jalla to grow and evolve by conquering ever more significant parts of the Swedish market. Association with a strong provider company enables the casino to offer unique solutions rapidly.
The company produces up to 8 new slots monthly, not to mention live games for casinos. It also operates in the virtual sports and bingo segments, presenting a comprehensive portfolio of exclusive products. All interested parties can access the content using a single API.
Recently, the company has also signed other partnership contracts, including one with Jacare.bet. As a result, the provider will share its best products in Brazil.
If you want to integrate Pragmatic Play's software to boost your online business, turn to Casino Market experts. The company's professionals will also provide you with all the information on this organisation's products.
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